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Marketing
Mumbai
We are looking for a Vice President – Global Marketing Head to lead and drive our marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution “Certinal” ( https://certinal.com/ ). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement.
This is a senior leadership and highly strategic role. You will be responsible for driving the overall marketing strategy including positioning, messaging, product marketing, demand generation, digital marketing, analyst relationships, and customer/partner marketing. You will also lead the inside sales / business development team.
You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of creative thinking & strategic thinking, project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs.
Mumbai
We are looking for a Vice President – Global Marketing Head to lead and drive our marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution “Certinal” ( https://certinal.com/ ). Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Certinal is a subsidiary of Zycus, the pioneer in Cognitive Procurement.
This is a senior leadership and highly strategic role. You will be responsible for driving the overall marketing strategy including positioning, messaging, product marketing, demand generation, digital marketing, analyst relationships, and customer/partner marketing. You will also lead the inside sales / business development team.
You will be accountable for achieving company objectives with regard to revenue, customer acquisition, budget management, and profitability. It requires cross-functional collaboration with multiple internal and external business stakeholders including agencies to drive incremental sales, customer engagement and loyalty. This role requires a strong balance of creative thinking & strategic thinking, project management ability, communication skills, analytical thinking, brand expansion, and creative problem solving with the ability to influence and introduce innovative and impacting marketing programs.
What You’ll Do:
Drive our global marketing strategy and articulate the value proposition in positioning Certinal as a leader in Digital Transaction Management (DTM) AI-powered eSignature Solution
Responsible for building Certinal’s brand & enabling revenues across all global markets including US, EMEA, and APAC
Lead all areas of global marketing spanning product marketing, digital marketing, marketing research and analytics, customer marketing, brand, PR/AR
Drive business strategy and identify marketing strategies to accelerate revenue growth
Drive demand-generation initiatives through strategic account-based-marketing and inside sales
Lead our customer/partner marketing program including overall strategy, communication planning, analysis, and optimization.
Create and manage quarterly and annual budgets along with headcount requirements working closely with our VP of Finance and Administration.
Build and coach a world-class marketing team
