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YouGov Sport is looking for an experienced, passionate Senior Analyst to join our team in Mumbai as an Associate Director, overseeing the work of a growing team of media analysts and providing leadership on a wide array of media research projects.
What will I be doing day to day?
Support department lead with management of several complex media projects at any given time.
Support Client Service team to meet client needs through managing timely delivery of insightful reports.
Take the lead in the data preparation, methodology application and report writing for client projects, delegating elements of projects to colleagues in the most effective and efficient way
Coordinate team deliverables through prioritisation, scheduling and methodology application decisions – communicating progress updates throughout delivery.
Take the lead in training and developing Analyst knowledge and skill set in client specific methodology.
Create searches and use bespoke media information tools to find relevant rated audience data, programming schedules and secondary media data
Extrapolate rated broadcast data across unrated markets to confidently estimate full sport programming audiences.
Perform advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF logic statements and data filters.
Quality check and adjust sport event audiences, using logic and understanding of sport programming to assess the application excel formula via macros.
Adapt existing macros to enhance accuracy, and identify areas where new macros can be built to aid automated data preparation.
Upload data to proprietary dashboard
Report writing, with a focus on insightful commentary
Remain abreast of changes in the media broadcasting industry, completing desk based research to familarise self and colleagues with emerging digital channels and changes in consumer viewing habits.
Coach and support junior analysts where applicable.
To provide support to the Client Services team on ad-hoc projects.
Support Client Service team in handling client queries, demonstrating insights to clients and developing metrics to be included on dashboards.
Excellent interpersonal skills
Excellent problem solving, analytical and numerical skills
Attention to detail
Ability to deliver results, meet deadlines and manage time effectively
Excellent client focus and handling skills
Excellent written, oral and electronic communication skills
Self-discipline and self-motivation
Positive attitude and the ability to motivate others
People management skills
Excellent organisational skills
Over five years relevant experience, gained at a research agency or a mix of agency and client-side
Experience of working with broadcast and secondary media data
Quantitative research experience essential
Educated up to degree level in a relevant subject
Experience of managing a team
Demonstrated knowledge and experience
Excellent communication skills
Proven track record of working on multiple projects and hitting deadlines in a fast-moving environment
Enthusiasm for day-to-day writing of evaluation reports and data analysis across a broad range of media.
Enthusiasm for desk-based research to collate robust sport event audience sets.
Passionate about competitive sport globally and a strong understanding of factors influencing sport event audiences and sponsorship return on investment
Advanced knowledge in Microsoft Excel, working with large data sets and complex formulas, including strongly desired familiarity with Powerpivot models and VBA statements.
Microsoft Office experience essential, including Excel to a high standard (i.e. vlookups, IF formulae, pivot tables and data filters).
Experience in web scraping, working with XML and XPath expressions.
Competency in sampling methods, extrapolation and regression/predictive analysis.
Possess a good, clear writing style.
Effective communication to senior management level.
An opportunity to contribute to the sport media landscape, delivering insightful reports that shape the broadcasting and brand activities of high profile clients.
We offer some brilliant benefits and perks at YouGov, some of which include:
You get 25 days’ time off throughout the year to take a well-earned rest, plus 1 extra day off for your birthday
Shift time – 2:00 pm to 11:00 pm IST
LinkedIn Learning – we’re big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform
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