YouGov Hiring for Sports Media – Manager at Navi Mumbai, Maharashtra Full Time

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognized brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 20 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

YouGov Sport is looking for an experienced, passionate Senior Analyst to join our team in Mumbai as an Associate Director, overseeing the work of a growing team of media analysts and providing leadership on a wide array of media research projects.

What will I be doing day to day?

Project management

Support department lead with management of several complex media projects at any given time.

Support Client Service team to meet client needs through managing timely delivery of insightful reports.

Take the lead in the data preparation, methodology application and report writing for client projects, delegating elements of projects to colleagues in the most effective and efficient way

Coordinate team deliverables through prioritisation, scheduling and methodology application decisions – communicating progress updates throughout delivery.

Take the lead in training and developing Analyst knowledge and skill set in client specific methodology.

Analytical know-how

Create searches and use bespoke media information tools to find relevant rated audience data, programming schedules and secondary media data

Extrapolate rated broadcast data across unrated markets to confidently estimate full sport programming audiences.

Perform advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF logic statements and data filters.

Quality check and adjust sport event audiences, using logic and understanding of sport programming to assess the application excel formula via macros.

Adapt existing macros to enhance accuracy, and identify areas where new macros can be built to aid automated data preparation.

Upload data to proprietary dashboard

Report writing, with a focus on insightful commentary

Remain abreast of changes in the media broadcasting industry, completing desk based research to familarise self and colleagues with emerging digital channels and changes in consumer viewing habits.

Coach and support junior analysts where applicable.

To provide support to the Client Services team on ad-hoc projects.

Support Client Service team in handling client queries, demonstrating insights to clients and developing metrics to be included on dashboards.

Qualifications

Behavioural competencies

Excellent interpersonal skills

Excellent problem solving, analytical and numerical skills

Attention to detail

Ability to deliver results, meet deadlines and manage time effectively

Excellent client focus and handling skills

Excellent written, oral and electronic communication skills

Self-discipline and self-motivation

Positive attitude and the ability to motivate others

People management skills

Excellent organisational skills

Qualifications

Over five years relevant experience, gained at a research agency or a mix of agency and client-side

Experience of working with broadcast and secondary media data

Quantitative research experience essential

Educated up to degree level in a relevant subject

Experience of managing a team

Demonstrated knowledge and experience

Excellent communication skills

Proven track record of working on multiple projects and hitting deadlines in a fast-moving environment

Enthusiasm for day-to-day writing of evaluation reports and data analysis across a broad range of media.

Enthusiasm for desk-based research to collate robust sport event audience sets.

Passionate about competitive sport globally and a strong understanding of factors influencing sport event audiences and sponsorship return on investment

Advanced knowledge in Microsoft Excel, working with large data sets and complex formulas, including strongly desired familiarity with Powerpivot models and VBA statements.

Microsoft Office experience essential, including Excel to a high standard (i.e. vlookups, IF formulae, pivot tables and data filters).

Experience in web scraping, working with XML and XPath expressions.

Competency in sampling methods, extrapolation and regression/predictive analysis.

Possess a good, clear writing style.

Effective communication to senior management level.

Additional Information

An opportunity to contribute to the sport media landscape, delivering insightful reports that shape the broadcasting and brand activities of high profile clients.

We offer some brilliant benefits and perks at YouGov, some of which include:

You get 25 days’ time off throughout the year to take a well-earned rest, plus 1 extra day off for your birthday

Shift time – 2:00 pm to 11:00 pm IST

LinkedIn Learning – we’re big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform

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