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Company Description
YouGov is an international research data and analytics group.
We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.
Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.
YouGov. Living Consumer Intelligence.
The Culture
Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.
Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.
Job Description
We are looking for a passionate Member Engagement Manager to help shape and grow YouGov member marketing. You will be responsible for planning, developing, launching, and measuring targeted email and survey campaigns to help activate, engage, and retain millions of YouGov members worldwide. You will become an expert on our members, developing and delivering marketing plans to help maintain and grow the size of our research panel.
What will I be delivering?
Building and managing effective lifecycle marketing communication plans to increase member engagement across multiple countries, with a focus on the scarcest audience segments
Owning, end-to-end, email and survey campaigns to activate, engage and retain members: concept, brief, design, build, test, launch, analysis, and optimisation
Curating YouGov insight and collaborating with content teams to deliver eye-catching emails, surveys and other proactive engagement tools, that lead to higher level of participation from our members, and are consistent with messaging across all YouGov member touchpoints
Ensuring all campaigns have clearly defined success metrics. Testing, reporting, learning from the results of the campaigns. You will analyse data to deliver smart insights and inform the future activity.
Projects in collaboration with the wider Marketing, Support, Product, Tech and Ops teams.
Management of at least one Member Engagement Executive
Qualifications
Qualifications
Proven track record of success in a data driven marketing role
Experience in launching and monitoring successful targeted email campaigns, experience of implementing best practice is desirable-
Strong project management skills: ability to manage and prioritise multiple projects simultaneously
Excellent written and verbal communication skills
Hands-on experience with HTML, some design experience is desirable
Strong with data manipulation and interpretation. You will need to be confident in dealing with data and get excited by numbers, not overwhelmed
Basic SQL understanding (proficiency desired) – you will want to be able to investigate and understand numbers
Adept at using multiple platforms and tools
Experience in collaborating with multiple stakeholders, teams, and functions
Experience in managing or leading people to deliver projects
Behavioural competencies
A self-starter who loves to take ownership and deliver results
A creative thinker who loves to bring new ideas to the table
Ability to work in a fast-paced environment, with a very high attention to detail
Passionate about member experience. We want you to really care about what our panel members think and feel when they use our products.
A problem solver. You’ll enjoy zooming in to the detail, and out to the big picture. You’ll be passionate about finding solutions and thinking outside the box.
Collaborative, and a confident communicator, able to build and maintain relationships with senior stakeholders across a large business.
Additional Information
Shift Timings – 11 am – 8 pm Monday – Friday
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
