Xiaomi India Hiring for Lead – Brand Marketing at Bengaluru, Karnataka Full Time

• Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment
• Build cultural, category & competition learnings for a better innovation pipeline / market specific communication
• Able to link strong customer insights to clear marketing actionables with measurable ROI
• Sound knowledge of ATL (TV, Print, Radio, OOH, Digital etc)- Conceptualization & end to end implementation is a must.
• Able to independently devised marketing calendars with actionables for multiple categories
• Has a proven track record of strong brand credentials having built credible reputation for the brand in both Traditional & digital ecosystems
• Able to Independently manage advertising/agencies
• Partner with the marketing and creative team to provide insights and strategic direction.
• Lead creation of communication briefs, basis the identified insights

· Own campaign assessments and feedback loop for improvements/course corrections

• Sound knowledge of Research including Brand Track, its implications etc

Job ID

16450

Job Type

Full-time

Location

Bengaluru

Experience

2 – 12 Years

Business Unit

Marketing

Organization

Xiaomi India

Posted

May 17th 2021

Posted By

Rahul Nair