At WS Audiology, Marketing is about understanding people – and building awareness about how our hearing aids can change their lives. As a Brand Marketing Manager, you will have opportunity to drive the communication direction and execution of the largest, most innovative and highly regarded global hearing aid brands. Reporting to our Marketing Director, you will be tasked to lead a team to plan and design the annual brand marketing plan covers Central Brand & Marketing Communication, Trade Marketing and PR, and the successfully implementation at all market level for all the brands. You will specifically be responsible for:
Develop consumer and customer insight driven brand marketing strategy along with roll out plan to deliver target brand sales, share and relevant KPI growth result
Help to define and manage customer/user path to purchase journey in china
Validate global value proposition and messaging and adapting to local markets
Manage local New product launch commercial process and make sure quality content and messaging that resonate with target audience
Prioritize and mapping customer segments and work with product line on demand generation activities to achieve business and brand objective
Conducts in depth analysis of market, category, consumer and customer to deliver data-driven indicated actions to guide marketing strategy, plan implementation and optimization
Leads development and deployment of best class communications across path to purchase customer journey
Set SMART goal for team colleagues and closely supervises them in delivering annual target set-forth, cultivates and supports top-class performance of self and team
The successful candidate will be a brand-communication and ambitious individual, with strong business acumen in developing and executing marketing strategies for all the brands. You will display strong communication and interpersonal ability to work with people.
Bachelors Degree or equivalent with minimum 7 years of relevant experience, B2B2C preferred.
Effectively bilingual with fluent written and spoken English due to the business nature.
Have a good understanding of consumer behavior and being able to develop consumer insight.
Understand how to define brand positioning and build brand equity.
Able to perform brand and business health analysis.
Able to create locally relevant brand communications.
Able to perform portfolio management and financial analysis.
Possess a good understanding of writing briefs, proposals and copy.
Provide innovative thinking and strategies which includes analyzing market and consumer trends in order to develop new approaches to the business.
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