WPP-Scangroup Hiring For Account Executive, Bengaluru at Bangalore, Karnataka, India Full Time

Job Description

– Account Executive – Digital Genesis BCW is looking for an Account Executive specializing in Digital Media Marketing to work with our Digital Team. The person will be responsible for managing social media marketing, community management across all communication channels. An Account Executive (AE) should have a minimum of one year’s experience in digital & social media marketing and should have knowledge about various aspects of digital communications – Search, Social Media, User Generated Media, Multimedia, Blogging and Web Presence etc. The individual will be expected to manage a minimum of two/three retainer client relationships with minimal guidance. An AE works closely with the PR team and understand the messaging of the campaigns to manage the day-to-day account activities and administration. Purpose: The purpose of this role is for the Account Executive to take on greater responsibility, own client relationships and be responsible for overall program delivery. Responsibilities: Monitor online platforms and monitoring reports Keep abreast of the latest developments in social and digital media landscape Attend client meetings and maintain regular client contact Significantly assist in research when working on new business pitches Take an active interest in the clients’ business and identify relevant opportunities Contributes to the design and execution of annual client programs, including identifying social media opportunities where appropriate Fosters a strong professional relationship with clients and acts as a key client contact on day-to-day tasks Develops a general knowledge of client industry Proactively develop relationships with bloggers and other influencers to convey the client’s message Create and maintain online influencers/ bloggers list Should be good with content and should have prior experience of working on content calendars and competition mapping. Keep abreast on using social media monitoring tools and has a clear understanding of all social media platformsnd Requirements Work experience for a minimum of one year in a Digital Agency.

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