This role is responsible for leading, developing, shaping, and delivering well-executed brand extension lines (brand-associated products and programmes) with supporting distinctive brand assets, toolkits, and guidelines that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance in line with statutory compliance. This role delivers brand growth and revenue associated with our brands in compliance with local India market legal requirements to allow our brands to advertise across platforms.
Work with Global and local market stakeholders including Global Brand Teams, local Brand Teams, Quality Team etc., to develop the brand extension product range and associated requirements (including product, packaging, pricing ladders, etc), and deliver brand innovation and renovation, as required in line with global brand direction, while managing key deliverables across the internal gate process.
Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant planning and execution of appropriate marketing plans through collaboration and local insight and deliver assets in alignment with local needs and global excellence standards.
Develop and manage the project launch plan on brand extension line projects, including necessary tools and assets, and work with relevant parties to successfully implement per plan and monitor commercial performance to deliver an independent P&L.
Lead the measurement and evaluation of the brand extension lines by developing effective dashboards and tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous improvement and review and identify learnings, translating post measurement evaluations and data into market insight, identify further opportunities for new brand line extensions and improvement.
Ensure application and adoption of quality, compliance, financial tracking and accountability to have all mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is protected from risks on quality and trademark.
Lead and ensure regulatory compliance are met across the brand extension lines in close collaboration with the internal legal team and external partners including industry associations.
Lead and drive business development for the brand extensions to allow for brand investment in line with legal requirements, including criteria set up and evaluation of business partnerships, to drive a culture of continuous learning, agility, and results.
Our Ideal Candidate
8-12 years’ experience in managing similar Brand Extension businesses or demonstratable equivalent experience in management consulting or business development with responsibility for product development, marketing planning and execution and budget management.
Excellent communication and influencing skills, handling multiple internal and external stakeholders with high personal impact.
Experience in leading and managing multiple third-party/vendor relationships across product development and full launches.
Strong analytical skills with a data driven mind, and fact-based, problem-solving approach.
Strong commercial acumen with a balance between revenue and long-term brand growth.
Brings a creative and disruptive mindset, understanding and challenging conventions by creating and delivering viable new ideas, concepts, and approaches to drive our brand growth.
High degree of adaptability and flexibility.
MBA qualifications advantageous.
Experience in the FMCG, consumer goods or beverages industry preferred.
Project management experience.
What we can offer you
We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Our employees enjoy a generous holiday entitlement.
Private Healthcare for employees and dependents
Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Private Life Assurance
Product allocation so that you can enjoy our fantastic portfolio of brands.
Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at [email protected]
William Grant & Sons