As a core member of the WG&SI senior leadership team, to build and lead a high-performing marketing team, to define a clear marketing strategy to deliver the long-term BIO (Bottled in Origin) and BII (Bottled in India) growth vision for WG&SI and to execute the delivery of that strategy which will accelerate the impact of the William Grant & Sons luxury and premium spirits portfolio in India.
Lead the development of a successful brand portfolio strategy for the India as a whole and for the 23 Indian states within which our Brands are present, based on thorough analysis of regional consumer understanding, market insights, trends and ensure these are aligned with global leadership team.
Lead and run the annual planning process and JUBPs with a broad range of distributors, ensuring that global programmes are locally activated in a way that cuts through with the Indian consumer
Develop a winning marketing plan for each of the regionally managed brands. Lead the brand management, Brand Ambassador and Customer Marketing departments including the Bottled in India (BII) local bottling project Shah Jehan which will be transformative for WG&SI.
Supervise and deliver (where appropriate) the implementation and execution of the developed brand strategies and plans (promotions and campaigns) making sure local agencies and business partners deliver the necessary services and that the impact of activities is maximized
Coach and develop local distributor brand team members to deliver the regional brand strategy
Develop and lead local agency relationships (PR, Digital and ATL/BTL)
Develop local activities communication programme to increase brand equity and positioning within the region
Lead the local development of trading strategy including price strategies and support the local distributors in the creation of commercial strategies, ensuring price and commercial strategies applied.
Lead local innovation strategy and new brand and brand extensions launching supervision
Build and maintain effective relationships with commercial teams both internal and external (local distributor) including Regional Managers, KAM’s, On and Off Trade teams to drive the correct brand portfolio strategies execution.
Build and maintain strong communication channels with the global team to ensure the relevant guidance and input to ensure the delivery of business results whilst addressing local needs
Engages, inspires, and galvanizes the organization (WG&S India and local Importer/Distributor) around the brand vision, position, and strategies so they are clear in bringing them to life in their areas of functional expertise.
Contribute to the development of the WG&S India strategy, working as an effective member of the WGS India leadership team
Our Ideal Candidate
Degree level or equivalent education in a marketing business or related subject
Someone with a strong grounding in classic Marketing skills (ideally learned at an MNC FMCG company)
Extensive experience in Regional Marketing role with specific demonstrable experience of India market in FMCG companies (preferably drinks)
Someone who clearly has a personal leaning towards and good understanding of the Premium / Luxury brands category and “track record” of implementing opinion-former programmes which have been successfully disseminated to a wider audience of aspirants
Someone who has leadership and management experience
Strong background in marketing communications from brief to measurement and evaluation with an emphasis on advertising, brand PR and / or experiential marketing
Experience of developing and delivering effective annual brand plans through local market teams
Significant demonstrable experience in consumer insight and planning and analysis of large data sets
Commercial awareness, strategic thinking, ability to easily work with and relate to different audiences both internally and externally
Regional language capability desirable
Has a confident, proactive approach and is consistently reliable in delivery
Self-reliant, tenacious; a problem solver with a flexible, entrepreneurial approach
Strong influencing skills, with the interpersonal skills to interact and be impactful at all levels of the business
Is credible and comfortable operating in the luxury world our brands inhabit
Demonstrates regional cultural sensitivity and understanding, able to communicate effectively
Strong innovation and creative mindset to propose different approaches to achieve business objectives taking into account market opportunities and risks
Demonstrates ability to overcome and manage deadlines, business issues and crisis
Strong network within the luxury world of opinion formers desirable.
What we can offer you
We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Our employees enjoy a generous holiday entitlement.
Private Healthcare for employees and dependents
Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Private Life Assurance
Product allocation so that you can enjoy our fantastic portfolio of brands.
Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at [email protected]
William Grant & Sons