To be successful as an SEO Analyst, you should be passionate about technology and digital communications. Oustanding SEO Analysts are consistently improving their knowledge and building networks with others in the field.
SEO Analyst Responsibilities:
Conducting keyword research using dedicated software, and generating new keyword ideas.
Analyzing website and social media pages, then making recommendations for improvement.
Monitoring website traffic, search results, and developing strategies.
Generating content ideas and delegating these to the team.
Overseeing content creation and offering suggestions.
Updating outdated content.
Optimizing pages for desktop, tablet, and mobile use.
Developing link-building strategies.
Managing paid search campaigns.
Keeping up to date with new trends and best SEO practices.
SEO Analyst Requirements:
BSc in Marketing or similar.
Previous experience in a similar role would be advantageous.
Excellent written, verbal, and analytical skills.
Experience with Google Analytics.
Great customer service and interpersonal skills.
Ability to follow specifications.
Ability to work under pressure.