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Sr. Product Marketing Manager – Service Provider
VMware Service Provider and Edge business unit partners with the world’s leading Communications Service Providers to drive cloud technologies into their core network, edge and RAN environments. The approach is to leverage cloud infrastructure platforms across a hybrid cloud- edge, telco, private and public.
The Sr. Product Marketing Manager for VMware’s Service Provider and Edge BU will work with Product Managers, Solution Managers and Sales to drive the strategy to deliver next-gen services for CSPs. The Sr. Product Marketing Manager will provide product marketing support and material for CSPs and be the go-to-marketing individual for SP solutions
This person is responsible for driving the adoption and success of our telco solution portfolio and creating successful business outcomes for CSPs through developing messaging, collateral, demos, competitive research and positioning, and evangelism through customer engagements, at public events and internal groups.
The Sr. Product Marketing Manager has a clear understanding of 5G, RAN, Mobile and Fixed-line services and a strong understanding of the requirements for Telcos.
Responsibilities
Create go-to-market strategy to successfully launch new telco related solutions into the CSP segment and lead successful execution of this plan across functional teams.
Develop positioning and messaging that resonates with service providers, relating product capabilities in terms that they understand, care about, and are willing to pay for.
Create the core marketing content and sales tools needed to reach our partners and customers with a consistent and relevant message.
Perform competitive analysis at a detailed level of vendors’ technology, strategy, and positioning.
Market Insights – Collect market data from internal and external sources to share with executives and Product Management.
Acquire deep customer knowledge through market research, segmentation analysis and 1:1 customer interviews.
Provide strategic and tactical support for Sales and Business Development.
Define product pricing and packaging for VMware telco solutions that optimize revenue generation.
Requirements
At least 5-7 years’ experience in software platform product marketing at an enterprise software company or large-scale telco services vendor.
Domain experience in Communications Service Provider core networks, Cloud Management, RAN, and Automation.
Excellent written and verbal communications skills. Ability to translate technology features into business benefits.
Technical background, preferably in telecommunications networking and / or cloud management software space preferred. Aptitude to quickly come up to speed on new technology concepts.
Passion to evangelize a disruptive new technology.
Demonstrated success in leading cross-functional teams and effective project management and analytical / decision-making skills.
BS in Computer Science or related technical degree required; MBA preferred.
Category : Marketing
Subcategory: Product Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2022-05-24
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
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