Job Family: Marketing
Job Title: Senior Manager Marketing, India
Remuneration: Bonus Plan
Reports to: Marketing Director, India
Based in: Bangalore / Mumbai / Delhi
Why Choose VMware?
VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. All through our solutions across compute, cloud, networking and security, and digital workspace.
Since our founding in 1998, our employees and ecosystem of 75,000 partners have been behind the technology innovations transforming entire industries—from Banking, Healthcare, and Government to Retail, Telecommunications, Manufacturing, and Transportation.
Every day, we work to solve our customers’ toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more–to define the digital foundation that will accelerate the next wave of innovation.
Read more about us here : https://www.vmware.com/company.html
The Senior Marketing Manager – India is responsible for defined demand marketing plans in field; organises and executes programs that create relevant two-way interactions with buyers to inform/influence their buying decisions and relationship with the VMware. The role partners with central demand marketing functions (e.g. demand and campaign teams within APJ, marketing operations) to create defined demand marketing plans that deliver maximum impact through a combination of tailored/localised global and new market-specific activities.
This role will:
Engage proactively with central marketing teams to review plans, share local requirements, and provide feedback on global/regional programs and assets
Customize centrally created programs for local deployment
Support and contribute to the development of the annual plan and quarterly program plans to deliver pipeline and revenue goals for paired direct and indirect sales teams
Manage local marketing budget
Assess local marketing readiness and identify optimization opportunities
Evaluate, select and manage vendors that contribute to local demand marketing programs, including event venues and services, digital marketing agencies, advertising and content publishers, designers, copywriters, translators and data providers (subject to sourcing approval)
Capture and analyze local buyer insights
Analyze local pipeline volume, performance and forecasts, including specific views for segments and sales reps
Identify local lead routing and scoring requirements and changes
The individual will work closely with a large array of internal stakeholders, operating at a strategic level with Sales leaders, Solution / Product teams, as well as country leaders and marketing teams, and through regular interactions with VMware Executives in India.
This position also requires someone who:
Has experience of leading with both a customer centric and an integrated marketing approach. Understands the agendas of CIOs, key decision makers and practitioners, including segment-aligned plans and programs. Is capable of driving the creation & execution of programs, as well as accurately measure impacts using best-in-class tools.
Ownership and accountability for the planning & execution of marketing programs to drive the pipeline & other defined goals / KPls for the Indian market
Understand customer requirements and market opportunities to shape compelling programs
Leverage key Partnerships at the strategic level, and executional level to extend program impact
Evangelize the field demand generation programs across different functions, leveraging best practices where applicable and driving innovation for a best-in-class program that drives demonstrable commercial impact
Drive regular program reporting & QBRs. Analyze and leverage the feedback and the performance from each program to adapt and adjust future programs to ensure customer expectations are met and the program continues to evolve, delivering maximum customer impact and business value
Manage budget & align available resources to achieve goals
Support overall marketing team goals and programs
Assist sales teams when needed
Skills & Requirements:
Integrated marketing, planning and management experience in a fast-paced high-tech environment
Self-starter with the ability to work effectively in high-energy, fast paced, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and executives
Ability to build & execute a marketing strategy with clear goals & objectives that aligns to the company’s business and supports growth targets.
Ability to source and assess data from multiple inputs. to deliver true insight highly competitive and dynamic environment
A strategic thinker, result oriented, with strong project management and execution skills
Excellent communication skills and confidence in working with a broad range of colleagues and executives across different regions to successfully making the result
Enthusiasm, tenacity and clarity of thoughts and deeds in the face of occasionally challenging and ambiguous situations.
Very good written and spoken English
Joining the Team
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.
We work hard to create a safe and inclusive environment for all, and most importantly, we’re all about creating better experiences – for our customers and for each other.
We’d love to hear from You
If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via http://careers.vmware.com
E X E C U T I O N: Do It Together
We debate, discuss, and then get things done as One VMware. We check our egos at the door and work together without compromising impact, quality or efficiency.
P A S S I O N: Challenge the Status Quo
We are fueled by curiosity and the pursuit of the seemingly impossible to continuously make things better for our customers, products and each other.
I N T E G R I T Y: Build Trust
We say what we do then do what we say. We build and nurture relationships with one another, our customers, partners, shareholders, and community without taking anything for granted.
C U S T O M E R S: Make It Possible
Our customers are core to our mission. We empower our customers by freeing them from constraints so they can meet their toughest technological challenges. We succeed when they succeed.
C O M M U N I T Y: Give More
We are all connected. We approach each other with open minds and humble hearts. We serve by dedicating our time, talent,
Category : Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2021-10-29
Sales: VMware’s Sales team focuses on two primary goals: helping customers solve their biggest business problems and hitting our bookings targets to keep our company growing and strong. We begin by forging deep relationships with our customers, so we can truly understand their business challenges and opportunities. We help drive their digital transformation by bringing VMware solutions that provide the speed, agility, and efficiency needed to compete and grow in the Internet economy. We also try to make the world a better place by hosting and participating in community activities. Are you inspired by the chance to solve your customers’ biggest challenges? You can make that kind of difference with VMware’s portfolio of industry-leading solutions. Join our team, and you can grow your career and share in the success of an industry pioneer that’s turning companies into truly digital enterprises.
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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