Urban Company Hiring for Brand Manager at Gurgaon, Haryana Full Time

The Marketing / Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are – More Users, More Usage and More Value.

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About Urban Company: *

Urban Company is Asia’s largest home services platform, present across India, the UAE, Australia, Singapore and the Kingdom of Saudi Arabia. We help customers book reliable home services – beauty treatments, massages, plumbing, carpentry, painting, cleaning etc. Since our inception in November 2014, we have expanded to 45+ cities, served over 5 million customers, and onboarded 40,000+ trained and skilled service professionals.

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About the role: *

The Brand Managers at UC own and deliver the growth and business outcomes of a large business unit at UC. They engage with multi-functional teams and agency partners to develop and execute strategies for the business’s success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who aren’t afraid to take smart risks and innovate.
What are you expected to do?

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A. Solving Design Problems: *

• Product/Offering – Building the right service offering closely with the business team. .

• Price – Working with the business team to define the optimum pricing constructs to maximise Revenues. Eg: What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc

• Packaging – Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg: In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature?

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B. Solving Deployment Problems: *

• Proposition: “Why” would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UC’s new low-pain roll on waxing, Get 2X faster cooling with UC’s AC servicing

• Place: Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply

• Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships.

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What are we looking for?*

• Work Experience: 2-4 years of work experience in high scale start ups or FMCGs

• Strong Education Pedigree: MBA from top B-school

• Hands-on Practitioner: Likes to get his / her hands dirty, spend time exploring data, building models

• High on Business Outcomes and Ambition: Looking to make a trajectory-changing impact at UC

• Outcome-first and Customer-first rather than Solution-first: At UC, we pride ourselves in being outcome focused i.e. “the customer doesn’t care what algorithm powers the backend, as long as his job gets done”

While this role involves an element of strategizing, we expect candidates to have an ear to the ground, get their hands dirty, and solve real problems.
If deep problem solving at scale, and a fast-paced work environment excites you, we would love to meet you and talk more!

Job Type: Full-time