Email Marketing Specialist
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Generate Leads for Web Development & Digital Marketing Services through mass mailing
Bulk data collection and extraction using various tools
Maintain and execute an email marketing calendar, including ideation and concepting campaigns, drafting emails, segmenting lists, deploying campaigns and reporting results.
Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey.
Ensure emails follow industry policies and best practices
1-2 years of proven work experience as an Email marketing manager or Digital marketer
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
Worked on at least a few DIY ESPs (like Mailchimp, Campaign Monitor, iContact) mainly HubSpot and Salesforce in setting up campaigns and creating segmentations, dynamic content and reports.
Knowledge of SEO/SEM and Google Analytics
Bachelor’s degree in Marketing or relevant field