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Job Id: 4314
City:
Ahmedabad, Gujarat, India
Department: Field sales
Function: Sales, Marketing and Alliance
Employee Type: Permanent Full Time
Seniority Level: Associate
Description:
About UPL
UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.
JOB DESCRIPTION
JOB TITLE : Field Marketing Manager (FMM)- SWAL
DEPARTMENT : Field Marketing
POSITION REPORTING TO
Zonal Marketing Lead (ZML)
OBJECTIVE: Responsible for implementation of marketing strategies in the Region to drive and support in achieving the bottom line and key brands development objective in line with Zonal objective.
JOB RESPONSIBILITIES:
GTF & Field Orientation
To establish field orientation by driving mandatory monthly field activities across Territories.
To drive Crop Wellness Package sales and CWCs (Crop Wellness Centers) across Territories.
Design & execute field campaigns for promoting focused Platinum and Gold products.
Implement Crop specific/ Product specific/ Segment specific marketing strategies as has been communicated by Zone & HO.
To monitor and drive liquidation of key products based on specific campaigns and on weekly/monthly basis by having a close watch and interaction at key placement points too.
FA Effectiveness Management
To evaluate the FAs by being a part of the selection process while recruiting the FAs (Farm Advisors)
Periodical training and review of Farm advisors with respect to adherence to set field activity and liquidation.
Monitor and drive FA attendance based on FA mobility App usage, Virtual missed call etc.
Sales Promotion & POP/Visibility Support
To ensure timely availability of POP materials across Region.
To bring in newness/new ideas in POP and brand/market visibility in consultation with ZML.
To implement and promote digital ways/tools to increase customer reach within Region.
To exercise check on POP usage and stock across Territories/Depot to ensure efficient use.
To participate in Retailers meet/Trade meet to impart product training and take feedback from channel partners.
Periodical training to TMs of Region with respect to focused Crop/Product/Campaign etc.
To ensure adherence to set process of expense management by raising PR through Ariba, submitting claims on time to ZML and managing within allotted Regional spent budget.
New Products Development
To develop and create a ground for upcoming new products by laying demonstration and organizing field days to increase the awareness and submitting requisite update/reports to Zone/HO.
To liaison/build rapport with local Agriculture department staff, Universities, KVKs etc. and organize some events by engaging them.
Periodical Update & Reporting
To share weekly update on field activities of the Region to ZML
To keep a watch on competitors activity, new launches, Govt. initiatives etc. and update the same on weekly basis.
To analyze market information and share insights to Regional & Zonal leadership for any corrective action required.
To give insights to RM & ZML on the progress of Key brands development progress, Campaign effectiveness etc.
To be a whistle blower if any policy OR process deviation is observed
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of :
- Good knowledge of concerned crops, products, commodity behaviours
Planning & Organizing
Creativity
EDUCATION :
Communication Skills
Assertiveness
Essential Qualifications
(Must possess):
Problem solving
Team working
B.SC (Agri)
- Demographic knowledge of markets
Risk assessment
Desirable (Preferred qualifications) :
M.Sc. Agriculture / Marketing Mgmt
- Uptodate knowledge of product marketing practices
Interpersonal relationships
RELEVANT EXPERIENCE
Minimum years :
- An understanding of farmer psychology
Coordination Skills
3-5 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*
EXTERNAL CUSTOMERS**
ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT :
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Negotiating
Any other :
- Internal customers: Team members, colleagues, senior colleagues within and outside your department.
** External customers: Customers, clients, suppliers, business associates, public agencies etc.
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