Udemy Hiring for On-Site Marketing, Senior Associate at Delhi, Delhi Full Time

About Udemy

We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

Founded in 2010, Udemy is publicly traded and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

About The Role:
You will be a part of Udemy’s Lifecycle Marketing & Monetization Team. While this role is based in India along with its manager, this person will interact very closely/on a daily basis with the Marketing Owned Channels team in San Francisco. You’ll be an integral part of Udemy’s team, managing a critical function of the marketing organisation through cross channel marketing (onsite, push) production. You will ensure the executional success of all global campaigns by tracking deliverables, executing campaigns using Udemy’s internal and external tools, and leading quality control efforts. You will work directly with the Owned Channels Team, as well as cross-functional partners, to grow and expand Udemy’s customer base. The work you complete will have a direct impact towards the team’s pursuit of improving the customer journey and impacting long-term value for students and instructors.

Here’s what you’ll be doing:
Set up global campaigns for Udemy’s students and instructors for onsite, mobile push, in-app messaging, and future channels using internal and external tools including Braze

Ensure all campaigns are flawlessly executed, on-schedule and accurate across owned channels; onsite, email, mobile web and mobile app

Utilize QA deal setup and troubleshoot issues that may arise pre or post-launch

Manage overlap between customer segments, ensuring no errors during production

Collaborate with Channels Team to coordinate coverage, allocate work and bandwidth

Monitor channel programs to ensure deliverability to global customer base

Troubleshoot issues or errors that may arise pre or post launch

Work closely with the Brand team to deliver creative vision (font, color, layout, etc)

Work with Product, Engineering, Brand, and Data Science to assist in improving channel marketing sophistication through automation and personalisation

We’re excited about you because you have:
2-3+ years of work experience in marketing, product or operations

Experience using Braze and/or other vendors to deploy Mobile Campaigns

Experience in project or program management is preferred

A willingness to become the team’s expert in onsite and mobile campaign production

Experience with A/B and multivariate test design and implementation is a plus. Desire to learn is essential

Creative problem-solving skills to anticipate, troubleshoot, and find effective solutions

A drive to improve processes and increase operational efficiencies

A passion for learning, developing and testing innovative email personalization techniques and formats

A team-oriented mindset and the ability to work with a wide range of individuals

Exceptional attention to detail and ability to work in a fast paced environment

Highly organized