TVS Motor Hiring for Digital Media Specialist at Koramangala, Bengaluru, Karnataka


TVS Motor

Section

Premium Marketing – Merchandise & Accessories

Job posted on

Aug 26, 2022

Employee Type

White Collar

Experience range

6 years – 8 years

Group Company: TVS Motor Company

Designation: Digital Media Specialist (DMS_PM – Merchandise & Accessories)

Office Location: Karnataka Koramangala (Territory)

Position description: To manage & execute performance and social media campaigns to drive performance for Premium business of TVS Motor

Primary Responsibilities:
Growing the digital funnel through performance and social media campaigns

Planning & Execting PPC campaigns through Google Marketing Platform, Facebook Editor and Bid manager tools

Drive performance marketing through funneling of prospects/intenders & Buyers

Working with affilate platforms to drive performance

Build Lead funnel strategies, A/B Testing, Landing page optimization

Execute app promotion strategies to drive app download

Work on programmatic buying and mapping targeting to last mile visibilty via partner data like google

Creative tagging & Website Tag management

Mapping prospect / customer journey to possible touchpoints and their efficiencies to arrive at suggested approach for efficiencies. This would include online commerce on owned or 3rd party assets

Educational qualifications preferred

Category: Master’s Degree

Field specialization: Marketing

Degree: Master of Business Administration – MBA, Post Graduate Diploma in Business Analytics – PGDBA, Post Graduate Diploma in Management – PGDM

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