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Position Description:
We are looking for a Paid Media Executive to manage all Paid Marketing activities.
We are looking for a Paid Media Executive to manage all Paid Marketing activities.
You will be responsible for managing all paid marketing campaigns on all platforms as well as daily & monthly Reporting activities
Education Qualification Required:
Graduate
Experience Required:
2 years
Key Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine Marketing campaigns
Research and analyze competitor links
Making Media Plans and presentations
Executing successful Paid campaigns on Platforms – Google, Facebook etc.
Setting-up Campaigns
Optimizations of Campaigns on daily Basis
Budget handling & Billing with Accounts Team
Daily Reporting of Leads with feedbacks
Making Monthly Reports & co-ordination with other teams as well
Additional activities in Paid Campaign when comes
Well versed with Paid Platforms – Google & Facebook
Technical Skills/Competencies Required:
An up-to-date, working knowledge of current, past, and projected trends in the SEM industry
In-depth experience with website analytics tools (e.g, Google Analytics, Kewyord Planner, Google Adwords All Types of Campaign, Facebook all types of Campaigns)
Experience with A/B and multivariate experiments
Working on Facebook Ads Library to carry competitor analysis
Well versed with Bidding Strategies
Soft Skills/Attributes Required:
Solid understanding of performance marketing, conversion, and online customer acquisition
Ability to present reports on weekly/monthly basis
