Thrillophilia is India’s biggest online platform for travel experiences and activities. Around 3.5Million use Thrillophilia every month to discover and book travel experiences.
The Content Marketing Specialist is responsible for working with diverse teams like performance marketing, social media should be able to put up a content strategy for Thrillophilia projects and it’s partners.
Roles and Responsibilities:
Understands how users behave online, what makes them engage, click and what delights and annoys them.
Putting up a content strategy for diverse projects around marketing, it could be press releases, guide books, a partnership campaign, activating a new destination.
Ability to produce a grammatically sound and intriguing copy
Pro journalistic-level research skills
Knowing how to have fun with numbers. Creative at the first step with an analytical mindset.
Pro Project management skills.
Multitasker, you might be asked to put up a PPT for a partner, work with a designer for go-live and also push out a video campaign with a video producer.
Well versed with blog, social, email and video marketing
Understand online advertising and all basics of CPM, CPC, CPL etc.
Has a nack to solve digital marketing problems
Understands user experience journey
Run Facebook, Google, and Instagram campaigns.
Understnads Google Analytics
Generate content ideas and driving content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution
1 – 5 years of experience in a similar role;
Excellent verbal and written communication skills
Attention to detail and ability to multitask
Demonstrable leadership and decision making skills
Excellent Copywriting skills
Knowledge of GA, Email marketing tools, Social media tools like Hootsuite, GA URL builder