As a campaign manager, you need to have an entrepreneurial mindset and the ability to multitask would be highly desired. You can look forward to a fairly high growth role within the organization with significant responsibilities and accountability straight up. The rewards will be in line with expectations and performance within the domain.
Applying the best Pay-Per-Click Strategies to effectively spend the budget on search engines (Google, Bing)
Continuously monitoring client campaigns, researching competitors, refining keyword lists, writing and testing ads, and managing bids and budgets across search and social platform.
Day-to-Day optimizations including budget re-allocation based on performance analysis, bid adjustments, placement optimization, audience optimization etc.
Managing and Optimizing Google AdWords, MSN/Yahoo campaigns and daily optimizing existing campaigns, for better advertising performance.
Interaction with the client on a daily basis and discuss future strategies and current optimization techniques with performance delivery.
Maximize ROI on the marketing spend of clients with a special focus on Google AdWords campaigns.
Auditing existing campaigns and giving relevant suggestion to improve performance.
Preference will be given to:
Google Adwords and Analytics Certified Users
Experience handling Campaigns above INR 1 Million+/Month
Have some Experience with Pragrammatic (Not Essential)
Experience with SEM of 1 to 4 Years