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Position Title : Marketing Specialist
Location : Bangalore or Mumbai
About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com
Responsibilities:
Focus: Category Management
In conjunction with the Marketing Lead, responsible for achieving financial and market success in the region for Capillary Electrophoresis (Sanger Sequencing & Fragment Analysis) and Human Identification (HID) portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development. In addition to these also provide support to the newly added GTS product line, which caters to the diagnostics/healthcare market. In addition also develop the infectious disease market.
Focus: Region Segment Campaigns and New Product Launches
For assigned product portfolios work with Regional Marketing Manager/Product Marketing Manager and RMDs on the adaptation of global campaigns and programs for execution in the region to establish strong customer and category
Country program adaptation and execution
Local communications deliverables, web content and translations, support center preparation to support campaigns
Industry and customer events
Region industry relationship management
Channel execution planning
Internal regional campaign set up and communication to sales, Field Application Specialists, Field Service Engineers, Customer Service
For assigned portfolios, responsible for working with regional marketing manager and RMDs on new product introduction/ launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch
Working knowledge of GeM portal
Collaborate with Bangalore Manufacturing Team for Product Life Cycle Management of localized GTS/GSD products
Develop and implement local sales and competitive response for campaigns and programs
Training of Sales Team and Channel Partners in India and OSA
Skills and Knowledge
Business Knowledge/Intelligence: Knowledgeable about how organizations function; knows how to get things done both through formal channels and the informal network.
Working knowledge of Salesforce and Power BI; must have experience with Power BI and related reporting tools to regularly monitor and track MQOs and SAOs
Marketing Excellence/Capacity: Is quality driven; executes to strategy focusing on generating profitable growth for the business. Is committed to continuous process improvement.
Market/Customer Focused. Demonstrates and acts on customer needs and insight.
Uses market/customer information to identify issues and opportunities.
Builds bonds with internal and external partners.
Balances competing interests and issues and readily readjusts priorities to respond to pressing and changing business demands.
Business/Category Knowledge.
Possesses good current knowledge of the relevant markets and industry and stays at the forefront of business, technical, and strategic developments. Has a thorough understanding of current technology and applications across target customer segments.
Excellent inter-personal communications skills, cooperative team player with a proactive responsive approach.
Highly organized and able to manage multiple projects at one time.
Learns Continuously.
Team player.
Analytical with excellent communication skills – both oral and written, and strong organizational skills.
Academic Qualifications and Experience
Master’s degree in Life Sciences with a good understanding of marketing concepts and practices
6+ years of business experience; minimum 3+ years with relevant product lines
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
