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Position Title : Marketing Specialist
Location : Bangalore
About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.
The Role:
Are you passionate about digital marketing and determined to continuously improve the digital experience for customers? Join our team of enthusiastic learners to master new systems and round-out your skills. As a crucial member of the web production team, together we will go above and beyond to enable our internal customers to accomplish business objectives!
As a Web Publishing Specialist, you will receive content from multiple marketing teams within our division and thoughtfully enter it into our website’s content management system (CMS). You will use customer-centric design principles and page analytics to advise and drive your production decisions.
We are a highly matrixed environment—you will collaborate with teams across multiple marketing departments. This global role is based in Bangalore India, and reports to a Bangalore-based supervisor.
We offer competitive remuneration, an annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.
Key Responsibilities:
Build web pages within the CMS (Adobe Experience Manager) and customize HTML/CSS code when needed while following style guidelines
Collaborate with internal customers to understand web content requests, seeking clarification on open questions. Act as an advisor to recommend customer-centric web design/UX improvements
Use our project management system (Workfront) to retrieve content, complete assigned workflow steps, communicate updates to projects, and uploading URLs for review
Complete web tactics and handle workflow and timelines of multiple, simultaneous projects based on prioritization model
Optimize web-ready digital graphics by compositing, masking, sharpening, resizing, etc. using Adobe Photoshop
Upload images, marketing documents, and videos to the appropriate asset management system for use on the website
Prepare monthly reports on the performance of websites through different channels
Ensure accuracy, accessibility, and strong SEO performance of web pages by addressing issues detected by our website crawl tool (SiteImprove)
Employ Agile principles and be available during off-hours for Agile standups and other meetings with US-based team mates as needed
Attributes
The successful candidate will be an individual with a strong focus on accuracy, an eye for design consistency, and robust attention to detail. You will be a phenomenal teammate with the ability to effectively collaborate with all project team members on a formal, informal, written, and verbal basis.
Qualifications:
Bachelor’s or Associate degree, and 2 or more years of hands-on experience with customer-facing web sites
Familiar with web publishing content management systems; hands-on experience a plus, Adobe Experience Manager a bonus
Ability to work on MS Excel and PowerPoint and basic knowledge of Adobe Photoshop is a plus
Basic understanding of SEO principles; and familiar with HTML and CSS
Excellent communication and interpersonal skills relevant to the role
Ability to problem-solving and exercise judgment and independence in identifying next step
Thermo Fisher Scientific is an equal opportunity employer and value diversity at our company. All qualified applicants will receive consideration for employment without discrimination basis race, color, religion, sex, sexual orientation, gender, gender identity or expression, national origin, protected veteran status, age, genetics, pregnancy, disability or any other legally protected status. Thermo Fisher Scientific complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operate
