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Position : Marketing Manager – Bioproduction Group, South Asia
Location : Mumbai / Bangalore
About Thermo Fisher Scientific
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.
About the Role
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real world impact, and you’ll be supported in achieving your career goals.
The Marketing Manager is responsible for efficient implementation and execution of adapted BPD strategies at ground level. Working with the Commercial Director and the Regional Market Development Team, S/he will help drive
execution of marketing campaigns and programs for assigned product portfolio through commercial team to support sales. S/he will partner with Regional Market Development teams to execute integrated marketing programs well as measuring the performance of these initiatives.
Responsibilities:
Focus: Category Management
- In conjunction with the Commercial Director and Regional Market Development Manager, responsible for achieving market success in the region for Bioproduction products and solutions offering, and providing territory line-of-sight visibility (local pulse) to the APACl platform.
- Perform detailed analysis and routine reporting of regional business performance (i.e., segment sales performance, opportunity pipeline valuation, opportunity win rate analysis, campaign implementation status and results) so that appropriate actions can be planned.
- Optimize regional pricing in collaboration with marketing and sales leadership.
- Executes territory-level NPIs, price actions, upgrades and obsolescence of existing products.
Focus: Segment Campaigns and New Product Launches
- Work with APAC Market Development team on the adaptation of campaigns and programs for execution in the territory to establish strong customer and category positions including:
o In-territory program adaptation and execution
o Local communications deliverables, web content and translations, support center preparation to support campaigns
- Industry and customer events.
- Territory industry relationship management – Build reference sites for Bioproduction across South Asia and engage with KOL’s regularly.
- Territory market research projects (e.g., VOC) that are developed and implemented to support commercial decision making on products and/or strategies.
- Implementing territory segmentation strategy. Manage processes and programs to increase customer awareness, preference and purchase intent.
- Responsible for working on new product introduction/ launch execution (NPI) and deployment plan for bioproduction applications
- Develops and implements local sales and competitive response campaigns and programs
- Execute programs and activities to support Bioproduction channels, including events, dealer training, sales and sales centers
- Interface with the regional sales force on training materials, brochures and other tools required for execution of growth objectives, adapting these to local market needs as necessary
Metrics:
- Consistent tracking and analysis of region market performance, including the use of SFDC to report and analyze leads, opportunities and win rates
- All campaigns executed on time and on strategy
- Sales Support – Supports the marketing requests of the territory sales team. Responding to requests in a timely manner.
- Any other related tasks deemed relevant to the role
Minimum Qualifications:
- Master’s degree in Life Science and a MBA with experience in a commercial or technical role
- Has in depth knowledge of upstream bioprocessing applications, biologics development and manufacturing processes. Upstream bioprocessing defined as cell culture, scale-up and biologic harvest from production vessel (e.g., bioreactor).
- Learns Continuously. Embraces new and diverse ideas. Is flexible in changing and ambiguous situations.
- Champions Diversity. Respects, understands, and values individual differences to achieve the vision and mission of the organization. Treats all people with dignity.
- Strong business acumen and customer focus are essential.
- Works well in a fast-paced and dynamic environment.
- Has to be able to work cross-functionally and with a variety of business needs and expectations; familiar with matrix organizations.
- Possesses good current knowledge of the relevant markets and industry and stays at the forefront of business, technical, and strategic developments. Has a thorough understanding of current technology and applications across target customer segments.
- Excellent inter-personal communications skills, cooperative team player with a proactive responsive approach.
- Highly organized and able to manage multiple projects at one time.
Preferred Qualifications:
- Masters/PhD in a life science area and full time MBA in marketing from reputed management institute.
- Experience working in a biologics manufacturing environment.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any
other legally protected status.
