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Our Partner is an award-winning, independent, research company providing data and intelligence to the financial industry. Investment professionals use Our Partner’s online products to obtain key information for business-critical decision-making. Our Partner’s clients include fund managers, legal firms, institutional investors, financial advisors and placement agents.
Our Partner’s marketing organisation is seeking an experienced Marketing Automation Specialist to join their Marketing Automation team. The team supports the global marketing organisation with marketing automation activation and enablement.
As a Marketing Automation Specialist you will be reporting to the Head of Marketing Automation. This role will be instrumental in enabling the rest of the marketing organisation with the automation capabilities and supporting platform users across marketing. As a key member of the team your role will involve owning Pardot implementation, configuration, data management, operations and working with the Salesforce Connector (creating landing pages, tracking online behavior etc).
Roles and Responsibilities:
Own Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events, and webinars
Serve as a subject matter expert on Pardot best practices.
Assist with the construction of email marketing programs. This includes segmentation, testing, deployment and continually evaluating for further improvements.
Manage and maintain the automation rules, dynamic lists, and lead scoring model.
Expand and optimize nurture email programs through testing and personalisation.
Develop and maintain responsive email and landing page templates
Troubleshoot technical issues and maintain various integration points with other marketing technology platforms.
Collaboration with other Marketing Teams/Stakeholders
Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click through and conversion rates.
Monitoring Email deliverability
Key Requirements for this Role:
3+ years of Pardot experience
Pardot certification is a must
Strong understanding of the integration between Pardot and Salesforce
Must be a competent HTML/CSS developer in Pardot.
Hands-on experience with e-mail marketing
Strong technical skills and experience building marketing automation campaigns
A minimum of 2-3 years marketing automation system administration experience (Pardot preferred)
Experience working within financial services in a digital marketing function
Project Management skills preferred
Salesforce development experience is good to have
Ability to work independently and as a part of cross functional team
Stable and Growing
The Scalers is a leader in its industry, with multiple offices across Europe and Asia.
Working for The Scalers offers you a stable and rewarding career. Our international team in Bengaluru (Indian, French, American) and our Chief Happiness Officer will ensure we have a tremendous experience together!
Neat Perks
Comprehensive health insurance
A MacBook Pro or Lenovo T490
Business Trips worldwide
Flexible timings
Fun activities round the year
Training & development
Freshly roasted coffee ️
Enhance Your Skills
At The Scalers we use the latest technologies and will always welcome your ideas to make our product better.
Our training and development programs make sure you always stay ahead of the curve and enhance your profile!
