Responsibilities:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies
Provide thought leadership and perspective for adoption where appropriate
Requirements
Requirements:
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
The Gene Box The Gene Box is a pioneering B2B health-tech company that specializes in predictive testing. What this means is that our technology can provide personalized reports based on one’s DNA. This report includes an individual’s innate strengths and weaknesses with a goal of helping them live a smarter, healthier life.
The Gene Box was founded in 2015. Through the years, we have been able to create a multi-functional predictive platform with razor-sharp analytics. As experts in genomic science and data-driven technology, our research-based partnerships offer in-depth scientific solutions for the end-user. If you would thrive in a buzzing start-up environment and are looking for the opportunity to develop your skill set, The Gene Box is the place to be.
Role:
Marketing Coordinator
Location:
Mumbai
Work Exp.:
1-2 Years
Job Type:
Full Time