The CocaCola Company Hiring for Manager, Marketing – Front Line Marketing UP FBO at Lucknow, Uttar Pradesh Full Time

Manager, Marketing – Front Line Marketing UP FBO

Region Front-Line Marketing Lead will:
Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.

Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities

Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)

Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team

Execute local media buying that cannot be bought at OU-level (through Mkt procurement)

Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Scope: 1 large bottling partner

KEY SUCCESS PARAMETERS

Experience

Significant mkt and leadership experience (8-10 years) with some people management experience

Direct experience with marketing activation

Business and commercial acumen, including financial expertise

Experience working with TCCC external partners (bottlers and customers)

Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary

Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Ability to identify needs for campaign localization or customization as necessary

Ability to guide media buying (in partnership with Mkt procurement), as necessary

Communication Focus

Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams

Role will also interact frequently with Bottlers and external parties (activation agencies, media)

KEY Knowledge REQUIREMENTS

MASTERY OF (REQUIRED)

Broad Expertise in (GOOD TO HAVE)

Marketing activation / execution

market dynamics in franchise unit geo

POs and experiential marketing

TCCC business models

Business / Commercial Acumen

Media buying

relationship management (with external stakeholders)

Consumer insights

team management & leadership

growth-oriented thinking

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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