Every company promises to change the world. Join one that actually does it.
How do we do it?
The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. The Better India (http://www.thebetterindia.com) was started to give a voice to millions of change makers and innovators of the country, using the power of storytelling to inspire change. With over 200 million readers and participants, it is Asia’s largest solutions-focused platform.
Job Description – Digital Marketing Ninja, The Better India
We are searching for a digital marketing specialist with a strong background in social media and managing channels. In this role, you will work within the marketing team to come up with out-of-the-box social media strategies to build our brand across digital avenues.
As a Digital Marketing Ninja, the following will be your primary areas of work:
-Manage regular organic digital outreach and marketing campaigns across multiple social media channels (Instagram, Facebook, LinkedIn, Twitter, YouTube etc.)
-Devise creative ideas and content to amplify and cross-promote on social media
-Manage all digital campaigns, from ideation to media planning to optimization and performance analysis across Brand Marketing, Paid Advertising, Email Marketing, Social Media, SEO, etc.
-Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights
-Work and coordinate with cross functional teams across domains to lead and close all digital marketing initiatives, primarily social media
-Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with an implement, test, and measure mind-set
-Unlock new growth channels and growth hacks in accordance with different growth stages of the company
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Our Ideal Colleague will
– Be able to track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
-Be a creative thinker with a passion for developing and delivering big ideas for our customers
-Be an expert in various social media platforms and understand best practices and website analytics
-Have a need for speed – As a young brand we crave results as quickly as possible and prefer to improve iteratively as opposed to placing big, long-term bets
-Have excellent communication and people management skills – You need to consistently generate a buy-in on your initiatives and ensure coordination across teams
Skills & Requirements
-Overall Digital Marketing experience of 4+ years with a BBA/MBA/PGDM in Marketing, an added advantage
-3+ years experience in growth/performance marketing & optimization for online growth for a high growth consumer tech startup
-Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
-A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)
-Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and present complex information clearly and concisely
-Strong analytical skills, including A/B testing, web metrics, and sales metrics
-Curious, innovative, and confident in your abilities to drive change
Job Location : Remote
Job Type: Full-time