TE Connectivity Hiring for ANALYST PRODUCT MARKETING I at Bengaluru, Karnataka Full Time

As a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and execution of product marketing activities for their assigned product portfolio. This position reports to the Senior Manager, Global Product Marketing.

Under the direction of the Manager, this role will be responsible for creating and deploying marketing programs that drive awareness and demand for broad-market products and technologies for their assigned product portfolio.

The ideal candidate will be passionate about the work they do, able to create thoughtful marketing plans and execute program elements that will drive marketing activities for both short- and long-term business objectives. This position will work across teams in the Global Automotive marketing organization, Automotive Product Managers and Engineers, and local agencies and vendors as programs are developed and launched. The Analyst will be able to communicate the value of the products to the sales team and help to develop the sales tool to support the selling process. During the development process, the Analyst will partner with the Project Managers and/or engineers to be their source for market insight and other factors to ensure a successful product launch.

Success in this role depends upon the ability to build strong relationships based on confidence and trust, as well as adapt quickly to changes in plans, goals or objectives.

Responsibilities and Skills

Key Responsibilities:

• Assist the Manager in creating and executing a comprehensive integrated marketing plan from concept to final execution to drive key product introductions and existing product sales for their assigned product portfolio in the Automotive business unit.
• Ensure Product Marketing is effectively bringing products to both our internal (sales) and external (client) customers by taking ownership for the launch planning and go-to-market process.
• Create market-facing communications that deliver clear, compelling, differentiated messages that drive customer engagement and response.
• Work with Product Managers and Engineers to tell the product story globally and with regional marketing teams to refine as appropriate for local markets for their assigned portfolio.
• Create effective marketing programs that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference.
• Work with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales.
• Define, measure and report on the return of all demand marketing activities and investments created for the products for which they are responsible.

Key Tasks/Skills

• Communicate with Product Managers on key product development and updates.
• Create and manage marketing programs and materials for assigned product launches. Refine new/revised marketing programs and campaigns through marketing automation technologies such as Salesforce.com and Eloqua.
• Communicate with sales teams to identify market trends and the competitive landscape for their assigned product portfolio.
• Attend selected trade shows to understand and view competitive information and new technologies.
• Work with marketing team members to develop trade show strategies, pre-show marketing, and after-show follow-up materials.
• Execute strong and sustainable eCommerce, lead generation and customer-oriented programs.
• Manage relationships with internal creative service organizations and external agencies to support key marketing campaigns/programs.
• Manage assigned budget in line with plan.

Qualification

Skills & Experience

• Bachelor’s degree required in Marketing or related field.
• At least 5 years marketing experience including a demonstrated ability to produce effective strategies and creative marketing materials.
• Experience in B2B, Automotive or Electronics as part of a multi-national business preferred.
• Strong business acumen with experience and understanding of analytics that drive market strategy and campaign effectiveness.
• Demonstrable experience in developing strong, clear and measurable marketing strategies, goals and plans that are aligned with those of the company.
• Knowledgeable on current marketing communications trends and practices.
• Experience with the full marketing mix including direct marketing, web/digital marketing, media planning and advertising, and collateral production.
• Ability to learn sales and marketing systems such as SalesForce.com, Eloqua and Adobe CQ5.
• Excellent written and oral communications skills.
• Experience working with vendors – agencies, editors, photographers, designers, printers – including negotiations and project supervision.
• Previous experience working internationally a strong plus.

Personal Competencies:

• Dynamic and high energy team player.
• Ability to patiently manage shifting timelines.
• Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning).
• Ability to think strategically and translate strategy into action.
• Excellent interpersonal, organizational and leadership skills.
• Ability to work independently, able to multi-task and perform under pressure and willingness to roll-up sleeves and do the work required for flawless execution.
• Flexibility to develop strong relationships with multiple departments and across regions in a large, matrix organization.
• Strong ability to market a wide range of technical products in a complex, fast-paced, rapidly changing environment.
• Strong project management skills.

Competencies

Values: Integrity, Accountability,Teamwork, Innovation

About TE Connectivity

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions, proven in the harshest environments, enable advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With more than 85,000 employees, including over 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

What TE Connectivity offers:
We offer competitive total rewards compensation. Our commitment to our associates includes offering benefit programs that are comprehensive, competitive and will meet the needs of our associates.

Generous 401(k) Plan

Tuition Reimbursement

Benefits start on day one

Charity Donation Matching Program

Competitive Paid Time Off

Employee Resource Groups

Employee Stock Purchase Program

Healthcare for Associates and Families

Health and Wellness Incentives

Life Insurance and Disability Protection

Throughout our Global reach and various Business Units, we take a balanced approach to the benefits we provide. Many benefits are company-paid, while others are available through associate contribution. Specific benefit offerings can vary by location.

EOE, Including Disability/Vets