Tata CLiQ Hiring for Manager-Mobile Marketing at Mumbai, Maharashtra Full Time

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. It is also India’s definitive destination for exclusive Fashion and Electronics brands.

At CLiQ:

• We obsess over customer delight.
• We are out there to find an alternate way of doing e-commerce.
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
• We believe in Uncomfortable Transparency.
• We will always be respectful, empathetic, and caring about the well-being of our teams.
• we encourage experiments and creativity in Technology.
• We develop and use technology to enhance day-to-day life and have a positive impact on customers.
• We encourage experiments and creativity in Technology.

We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all”

KEY OBJECTIVES OF THE JOB:

• To own strategy, planning & execution of all mobile led user acquisitions for the Tata CliQ Beauty business
• Drive growth (new users) with efficiency (at a sustainable CAC)

MAJOR DELIVERABLES:

• Work with the category team to understand business objectives and translate them into acquisition KPIs
• Work with different stakeholders (digital marketing, creative teams, agencies) to execute App Install campaigns across Facebook, Google UAC, Twitter, Snap, etc.
• Find ways to continuously improve on efficiency/CAC while delivering the scale of business
• Create an experiment pipeline to crack the right mix of ‘targeting’, ‘messaging’ & ‘product’
• Work with Product & CRM teams to improve D0, D30 & DLTV conversion rates
• Work with Analytics to identify marketing opportunities

KEY SKILLS:

• Hands on experience with App Install campaigns across Facebook & Google
• Prior experience of having worked for an E-Commerce / Social Commerce / Beauty company
• Ability to breakdown big problems into smaller, solvable equations
• Analytical & data driven: should default to data when faced with choices
• Ability to create and execute multivariate tests
• A high sense of ownership
• Ability to empathize with the customers

The opportunities we have are perfect for highly motivated and talented candidates.

We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ – PiQ – CliQ before the opportunity is missed.