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Social SME
About us:
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Roles & Responsibility:
Responsible for developing and implementing social media strategies and work with channel development / inventory & investment team to build, establish and maintain our advertiser’s presence online.
Understand the holistic and dynamic landscape of social media channels, strategies, emerging platforms, and audiences within those channels that create a roadmap that includes channel strategy, content strategy, and technology platforms and tools.
Work in collaboration with channel development team on new activations & test and maintain roadmap / test calendar
Monitor social trends and proactively highlight opportunities for growth and engagement
Partner with Trading managers to build, execute and maintain player messaging, content engagement strategies and campaigns on Instagram, Facebook, Twitter and YouTube
Build tracking links and work closely with tagging, audience management & external partners on the integration related discussions
Work with Trading manager and help to oversee and enhance the approval / workflow process for all campaigns, initiatives and assets
Regular reporting to wider organization on current community trends, sentiment and channel performance
Work closely with the Trading team to ensure consistent and impactful campaign execution
Work with CFT team to help manage crisis situations quickly and effectively
Experience & Skills:
7 to 10 years of experience in a community management or social media coordination role, preferably for a B2B or B2C domain
Experience with social media management tools such as Kenshoo, 4C Sprout Social, Sprinklr and Social Studio
Understanding of and ability to manage digital marketing. Grasp of digital tools and platforms in the online and social media space will be a plus.
Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, engagement, retention, reactivation, revenue)
Experience building brands on social media [Instagram, Facebook and Twitter (YouTube experience considered an asset, but not mandatory)] with a proven track record
Experience in moderating community discussions with large active communities, including creation of style guides, tone, response strategies
Effective time management and project management skills
Excellent verbal and written communication skills
Self-motivated, excellent organizational skills, detail-oriented, exhibit thought leadership with ability to prioritize in a dynamic environment
Benefits
Eligible team members will receive one of the best earnings packages anywhere, including competitive pay, all-around insurance coverage, 401(k), flexible scheduling, training and development and many other perks and benefits. Target is an Equal Employment Opportunity Employer and is a drug-free workplace.
About Target®
Expect the Best. At Target, we have a vision: to become the best – the best culture and brand, the best place for growth and the company with the best reputation. We offer an inclusive, collaborative and energetic work environment that rewards those who perform. We deliver engaging, innovative and on-trend experiences for our team members and our guests. We invest in our team members’ futures by developing leaders and providing a breadth of opportunities for professional development. It takes the best to become the best, and we are committed to building a team that does the right thing for our guests, shareholders, team members and communities.
Minneapolis-based Target Corporation serves guests at stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®.
Qualifications:
