Design & deliver marketing campaigns for Star Plus shows
Responsible for show- launch related communication (both On Air & Off Air)
Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication
Involved in ideation, responsible for supporting new concept creation and development of new ideas
Interact on a broad level with internal customers – Sales, Programming & Distribution & External customers – PR, Digital &Ad agencies.
Communicate with PR on the key points / highlights of the show
Plan for launch activities & sustenance in various platforms of media
Plan & manage communication budgets
Study trends, markets, and specific TG’s of shows both on channel and competition.
Analyze channel performance closely based on BARC, and making recommendations to programming with the aim to boost channel ratings
To be involved in concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show.
Create associations to enhance marketing activities
Ground activation & events
Issuing brief for design and art.
Deliver on marketing tie-ups towards value adding to the marketing budget
Reach, Time spent and ratings of shows to measure effectiveness of campaigns
Innovative inputs for campaigns and successful rollout
Increase in follower base in social media
MBA marketing from a premium Business School with 7-10 years of marketing experience in Television industry
KNOWLEDGE AND SKILLS
Strong understanding of marketing concepts, strategy and best practices
Understanding of Hindi GEC content
Excellent communication & interpersonal skills
Proactive in approach
High degree of comfort in working with ambiguity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.