Star India Hiring for Senior Executive- Marketing at Mumbai, Maharashtra Full Time

Campaign planning and deployment with specific focus on digital and PR

Manage the Ideation to Execution process of Digital marketing campaigns for PKL and other kabaddi properties

Develop and manage Pro Kabaddi’s presence on existing and new social / digital platforms / accounts for Mashal Sports and other key stakeholders (Facebook, Twitter, Youtube, Instagram, etc).

Coordinate with agencies for marketing material and relevant content for mobile/social platforms

Evaluate emerging technologies / platforms/ other digital platforms and manage campaigns within the budget allocated

PERFORMANCE MEASURES

Delivering the viewership targets

Ideation and innovation

Cross functional collaboration

QUALIFICATION

MBA

KNOWLEDGE AND SKILLS

Involved in multi-media marketing campaigns end to end (from insight to creative)

Expertise in brand & communication strategy, planning and execution including PR

Written Communication – Effective communication skills including clear and precise written documentation. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret written information.

Technical Skills – Well versed in analytics programs such as Google analytics, TweetReach and Facebook Insights, as well as social media networks such as Facebook, Twitter, Google+, Pinterest, YouTube and others

PERSONAL ATTRIBUTES

Avid Sports enthusiast