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Keyskills: Expert in Amazon seller central, Amazon vendor central, Ad management and content management, A+ page experience required
BACHELOR’S DEGREE IN RELATED FIELD.
1-3 Years
Role and Responsibilities:
Lead and execute all Amazon marketplace strategies, including product listings.
Optimize product catalog, including updating prices, product images, product descriptions, and associated content.
Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts weekly.
Updating the client weekly with updates, recommendations, and insights.
Day-to-day tasks across e-commerce platforms, specifically: Amazon Seller Central.
Maintain data integrity across Amazon channels.
Set up and manage Sponsored Products, Sponsored Brand, and Product ASIN Targeting in Amazon Advertising (AA).
Ensure product launches and special promotions are executed properly and effectively.
Upload, organize, and create ads for Amazon
Create EBC and A+ content.
Identify opportunities to improve site speed performance.
Develop appropriate content with search keywords to ensure organic search performance.
Analyze and report on Amazon performance metrics weekly.
Strategically manage and maintain a catalog of ASINs across various categories
Identify opportunities through product detail page optimizations, perform detailed keyword research and competitor analysis
Develop and execute strategies to increase page views, improve conversions, increase sales and launch new products
Analyze data and provide weekly reports and insight across managed ASINs
Create reports to assist in the analysis of sales data
Perform keyword discovery and competitor analysis to aid paid search strategy
Daily monitoring and analysis of all advertising campaigns
Deep dive into analytics data to form the basis of campaign strategies and optimization
Excellent communication, documentation, planning, organizational, and time management skills.
1-3 years of experience in managing Amazon PPC (Pay per click) advertising & optimization
Identifying and resolving listing errors.
Keeping an open dialog with vendors about Amazon changes and listing edits.
Staying current on Vendor Central changes.
Managing FBA and FBM inventory.
Sending pricing violations to vendors.
Making sure all products are in compliance with vendors pricing structures. • Customer communications, both inquires and returns.
Customer communications, both inquires and returns.
