Soroco Hiring for Content Executive at Bengaluru, Karnataka Full Time

Soroco is on a mission to discover how the world works to help teams be their best. To do this we are evangelizing and commercializing a new technology category called Work Graph, which is a structured view of how teams get work done across people, process, technology, and documents. The ‘work graph’ unifies disjoint categories like Process Mining, Task Mining, user training, BPM and RPA to provide a single source of truth. Teams can use the work graph to identify and resolve sources of friction at work, such as technology impediments, poor process design, opportunities for learning and collaboration, among others. Soroco’s work graph platform, Scout, enables a culture of continuous improvement and identifies benefits from applying a portfolio of change levers, delivering targeted change programs at scale.

Soroco has offices in Boston, London, and Bangalore with a roster of Fortune 500 customers across 30 countries. Our team has published 150+ papers and patents. Visit www.soroco.com to learn how we help teams discover their work graph.

About the role

Soroco is looking for a creative thinker who can produce highly-strategic, organized, and memorable content that will touch all of our channels. As Content Strategy Lead, you will report to the Head of Product Marketing, lead a team of content officers, and collaborate with an excellent design team to drive and execute best-in-class content deliverables. Specific responsibilities include:

Having a real-time understanding of the broader marketing strategy, including targets for awareness and demand generation

Developing a strategy for the kinds of content for your team to create (web copy, tear sheets, white papers) and where best to distribute it (website, social, blog, conference) to drive demand and leads

Defining appropriate KPIs per content type and channel, and developing performance benchmarks

Using proven methodologies (content audits, gap analyses, taxonomies, metadata frameworks) and your understanding of Soroco products to oversee and / or personally develop outstanding messaging that will connect clients to our value proposition

Channeling these messages into memorable copy in line with your strategy, and working with the design team to develop stunning visual support (images, video, etc.); ensure adherence to style guides

Ensuring appropriate distribution of content, and reviewing KPIs; participating in campaign post-mortems to understand areas for improvement

Establishing scalable content strategies, frameworks, and repeatable processes to enable efficient development and iteration of content plans across all content officers

Leveraging any and all tooling that will drive the end-to-end content management workflow to heighten consistency across your team

The Content Strategy Lead will have a background that resembles the following:

4+ years of experience in a content strategy or content management field

Bachelor’s degree and demonstrated strong academic record from a top-tier university

Outstanding written and oral communication skills, as evidenced by prior work product and the Soroco interview process

Strong instincts for how to break down complex concepts into easy-to-understand messaging for non-technical audiences

Impeccable time management, problem-solving, and organizational skills

Excellent process-oriented thinking to support development of scalable processes

Enthusiastic energy with a real passion for excellence

Team

Based across US, UK, and India, our team includes several PhDs and graduates from top-notch universities such as MIT, Harvard, Carnegie Mellon, Dartmouth, and top rankers/medalists from the IITs and NITs. The senior leadership includes a former founder of a VC/hedge fund, a computer scientist from Harvard, and a former founder of a successful digital media firm. Now, it’s time to make you a part of Team Soroco!