Purpose: The position is responsible for driving marketing dashboards and insight.
Education: Graduate/Masters in (Engineering/Statistics/Business)
Experience: 5-8 years of relevant work experience in Analytics (3-5 year) + Marketing vertical (2-3year)
Location: Mumbai
Reporting Relationship: Associate Vice President – Marketing
Business/Channel/Function: Digital business
Position Interlinkages:
Within the organization
Analytics & CI team
Finance and commercial team
Brand & Communication team
Outside the organization
Marketing Agencies
Marketing Partners
Key Responsibilities:
Ability to analyse large data and convert into simple presentable forms
Proficient in problem solving involving large data sets & advanced optimization
Produce trends and charts for performance monitoring & control on daily, weekly, monthly basis
Understanding of Digital Marketing campaigns
Ability to coordinate with internal (Analytics Team, Brand and Communication team) and external stakeholder (Digital Marketing Media Agencies/Partners)
Critical Competencies:
Behavioural
Analytics Ability
Customer Centricity
Innovation
Stakeholder Management
Problem Solving
Adaptability
Technical
Advanced SQL Queries
R/Python and SQL (Big Query)
Digital Marketing products such as WhatsApp, AdWords, Facebook Business Manager will be a plus
Understanding the existing and evolving needs of the consumer / market trends
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!