At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
What We Do:
Marketing Operations is a critical role that prioritizes the lead lifecycle, manages day-to-day marketing initiatives, oversees the organization’s MarTech stack, and enables the business with marketing performance insights.
Who You Are:
2+ years’ experience working in operations, analytics, or a similar role preferred
Skilled in Hubspot or Marketo, Salesforce, Excel, Bizible preferred
Excellent analytical, problem-solving, and optimization mindset
Ability to escalate and communicate risks to management and relevant stakeholders
Demonstrated ability to translate business and platform requirements into marketing campaigns/MarTech logic
Experience with database hygiene and excellence such as segmentation and measurements
Maintain a learning mindset and the ability understand concepts and system logic
Strong communication skills and experience working in cross-functional teams
Self starter and excellent in self management, experience in working with remote teams
Excellent communicator and cross-functional partner.
You’re empathetic and work to understand your audience.
Creative and experimental. You love problem solving, navigating ambiguity, and running experiments to test and validate new ideas.
Excited about Calm’s mission and passionate about mental health and wellness
Email Marketing (EM) HubSpot MS Excel communication skills Marketing Reporting Problem Solving Analysis SalesForce Marketo Stakeholder Management Data Driven Algorithms Marketing Campaigns
Responsibilities and Duties
What You’ll Do:
The role will be responsible for leading, developing and managing methodology and key performance indicators for marketing operations including email performance and campaign performance. The role will gather and analyze reports and data and translate into best practices and enablement strategies to other marketing functions to finetune our marketing revenue engine. This role is a critical member of the Marketing team and holds responsibility for driving operational excellence, including performance tracking, lead funnel management and measurement, database health, and reporting and campaign production process.
Measure, analyze, and report on the impact of marketing campaigns to the marketing team.
Provide insights to help the team optimize campaign strategies
Report on email performance and email marketing excellence
Investigate challenges with lead flow from a systems and business process standpoint
Actively participate in strategic projects to help inform growth planning and operationalize select key initiatives
Required Experience and Qualifications
Experience: 2 – 4 years in Marketing Operations Analyst( Required )
Graduation: Bachelor’s Degree( Required )
Proficient in English( Required )
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