Siemens Hiring for Marketing Manager – Digital Manufacturing at India Full Time

We are seeking an exceptional B2B demand generation leader who will be accountable for Annual Recurring Revenue (ARR) pipeline opportunity generation goals for the Digital Manufacturing solution segment. In this role, you will be a critical leader in the go-to-market team and is responsible for driving demand for all verticals and products, across all customer and prospect audiences. As a member of the Product Marketing team, you will work with teams from the segment (Product Management, Business development, etc.), global marketing, and external vendors to run campaigns on time and on budget.

Responsibilities

In close partnership with Global Sales, Global Marketing, generate and increase the deal velocity of net-new ARR pipeline opportunities

Work closely with senior product marketing staff, product management, sales, and industry specialists to design, implement and track digital marketing programs that are aligned with business goals and engage customers and prospects most effectively

Collaborating with product marketing, establish and execute the content strategy to engage our target audiences with the right message at the right time

Plan and execute all digital marketing tactics, including SEO/SEM, marketing database, email, social media and display advertising campaigns in a close collaboration with global marketing

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Support lead nurturing process with efficient content. Instrument conversion points and optimize user funnels

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create supporting marketing content, such as landing pages and emails, while optimizing user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

4-6 years of experience in B2B demand generation with proven working experience in digital marketing

Proven examples of creating and influencing opportunities in a B2B SaaS business selling to enterprise-level as well as Small and Medium business (SMB) companies

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Demonstrable working knowledge of analytics tools, working knowledge of ad serving tools

Up to date with the latest trends and best practices in online marketing and measurement

Bachelor’s degree in marketing or engineering required.

Additional/preferred qualifications:
MS degree in marketing, engineering, or a related field.

Manufacturing experience and understanding the basics of production systems and processes, including robotics, additive manufacturing, Manufacturing Execution Systems and CNC machining

Understanding of industrial application of digital manufacturing solutions, such as CAD, CAM, and PLM software

Experience with SaaS solutions, including launching and marketing SaaS products

Siemens Industry Software Inc. requires employees to be fully vaccinated against COVID-19 unless granted an accommodation due to a disability or sincerely held religious belief or practice.

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Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

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