SCRUFF Hiring for Senior Marketing Executive – MENAPI at Mumbai, Maharashtra Full Time

The Company

YouGov is an international market research and data analytics group.

Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them.

We have the best data and the best tools. We continuously challenge conventional approaches to research, and we disrupt our industry to ensure that our clients always get the best solutions.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Each day, our highly engaged proprietary global panel of over 15 million people provides us with thousands of data points on consumer opinions, attitudes and behaviours. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

This is an exciting new opportunity to join a fast-moving organisation in the marketing team. We are looking for a Senior marketing executive that helps promote YouGov’s expanding consumer insights business in India and MENA. You will be responsible for executing marketing strategies, assisting the sales team with lead generation, analyzing the effectiveness of each campaign, and developing demand generation programs. Reporting to the MENAI Marketing Manager, this role will have responsibilities looking after both regional and global marketing activities for the region.

What will I be doing day to day?

Execute multi-channel marketing campaigns to drive demand and accelerate the sales pipeline.

Create marketing communication for various email, content and product campaigns.

Curate relevant regional content campaigns (infographics, decks) using YouGov’s data.

Lead organic social media, marketing automation and CMS for the region.

Work cross-functionally across all marketing departments from product, design, operations, and social to implement field programs.

Analyse and measure the effectiveness of marketing activities and work towards improving ROI.

Manage regional marketing reporting (campaign results, conversion rates, traffic, form fills etc.) to help shape future marketing strategies.

Keeps up-to-date with marketing best practices.

Qualifications

Minimum 3 years of experience in a marketing role (B2B experience will be a plus).

Degree holders from marketing or related faculties.

Excellent written and oral communication skills.

Basic knowledge of Marketo or any other marketing automation tool.

Familiarity with social media platforms, content management systems and Google Analytics.

Proficient in MS Office.

Ability to work well in a fast-paced, collaborative environment.

Data-driven decision-making ability