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Marketing cloud developer is a key member on the Customer Engagement team within the Communications Experience Organization. They are responsible for ensuring the successful deployment of email campaigns, and assisting with other email related solutions and account maintenance. They segment and create audiences from provided assets or from data available within the Marketing Cloud using SQL and other system tools. They code emails with HTML from provided assets, and amend code within emails to manage dynamic content. They test for functional and rendering quality, execute test sends, and manage the client approval process. They create and execute deployment Send Activities. Working with internal and external campaign resources, they document and coordinate campaign activities to ensure execution efficiency.
Provide support to customers in the deployment of their Marketing Cloud email campaigns
Execute the process of campaign deployment and is focused on subscriber segmentation, email builds, executing test sends, preparing the final subscriber list and scheduling the deployment
Prepare customer data assets for handoff to other team members
Complete quality assurance reviews of configurations and content for other staff as required
Document customer-specific processes and work instructions related to the deployment process
Demonstrate master-level skills in communication, quality assurance of creative content and rendering, quality assurance of audiences, queries and filters, quality assurance of setup and scheduling, checklist and test plan development and execution, Marketing Cloud user-initiated sends and send activities, documentation management, Marketing Cloud platform, Marketing Cloud Email product, and Marketing Cloud Automation Studio
Exhibit specialist-level skills in building trust and credibility, leading and adapting to change, making smart decisions, listening, time management, public speaking, performing as a team player.
3+ years job/industry experience
Expert knowledge of HTML and CSS
AMPscript proficiency is a must-have
Experience with SQL and relational databases
Strong problem-solving skills with an eye for detail
Client facing experience in agency or similar environment
Digital marketing and/or Marketing Automation Industry Experience
Comfort with and ability to adapt to new technology
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
Salesforce Marketing Cloud Email Specialist Certified
Salesforce Marketing Cloud Consultant Certified
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