Rocketium.com Technologies Hiring for Content Marketing Manager (B2B SaaS) at Bengaluru, Karnataka Full Time

In today’s world of limited attention spans, the only way to get someone’s attention is by making your message relevant, timely, and, most importantly, visually appealing. Every business is trying to get our attention and this problem gets harder each day as we split our time between more apps.

For over 30 years, businesses have used desktop software like Adobe Photoshop, Illustrator, and After Effects to make visually appealing creative content. Such software is extremely powerful but so complex that only professional designers with years of training can use it. And even they take hours to make a single creative.

Businesses are now using banners and videos at every customer touch point, beyond the obvious use in ads. Open your 5 favourite apps and see how many creatives they use in them to get a sense of the scale of creative content that teams have to make. Multiple products, multiple offers, multiple languages, multiple platforms, all make content creation a massive challenge for businesses that Photoshop and other pre-Internet era software were just not designed to solve.

Rocketium is building what today’s fast-moving, high-growth businesses need – rapid creation, massive scale, intuitive collaborative features, creative analytics and more. Rather than focusing on Adobe or competitors, we focus on our customers – some of your favourite apps. We help them grow by using visual content to run more relevant campaigns faster with a 50x lower design effort.

Rocketium has always been bought by customers. Customers ranging from early-stage startups (Glance, Cure.fit, Meesho, Purplle) to Fortune 50 behemoths (Amazon) felt the pain of waiting weeks to get creatives for their marketing campaigns and sought us out to solve this problem. We learned a lot from our customers and went from being a video creation API to an all-in-one workspace for creative ops.

We also learned a lot about the companies with the most acute need for Rocketium. Armed with this knowledge and plenty of success stories, we built a marketing team to complement our growth through exemplary messaging across channels. This team has been able to spread the word about our capabilities to leading marketing and design teams from around the world and we are now looking to scale our content efforts.

Rocketium has crossed the 0 to 1 chasm that kills most startups. We are now looking for you to help us go from 1 to 10 and beyond.

Your Objectives

As a Content Marketing Manager at Rocketium, you will own all-things-content writing, strategy and execution. Below are some areas of your responsibility.

1. Thought leadership content:
Identify the topics that Rocketium should be talking about to generate interest among our target groups.

Work closely with the brand team to identify the form factors in which the content would be created: Articles, e-books, videos, webinars, podcasts etc.

Charter out a solid plan to distribute this content

2. Demand Generation content:
Build a content strategy and own the content calendar based on the same

Conceptualize and execute paid ad content on social media platforms, specifically LinkedIn and Google

Constantly measure the traffic and engagement with content

3. Sales Enablement content:
Supporting the team with appropriate copy for bottom of the funnel content: comparison articles, case studies, product documentation, etc.

Manage the end-to-end production of content working closely with the product marketing team

Your Profile

4-8 years of content marketing experience

3+ years of hands-on content writing experience with a B2B SaaS company

Exceptional writing and speaking skills

Positive, enthusiastic, and passionate with a can-do attitude

Comfort and resilience in dealing with business owners and senior executives

Your future teammates

Leadership team – Dhruva (VP, Marketing), Santosh (VP, Engineering), Karan (SVP, Business) Satej (CEO), Anurag (COO)

Marketing team – Rohit (Senior Manager, Brand), Spurgeon (Product Marketing Manager), Kirti (Content Marketing Executive)

And more from Sales, Customer Success, Design, Engineering, Finance

More good-to-read resources

Read our culture code

Get to know the hiring process

Industry overview

Product overview

Glassdoor

How we empower

8-4-5 working hours: We make sure you keep your work life balance right, while achieving your goals.

Stock options: All Rocketium members are rewarded with ESOP for trusting us in our journey.

Bi-annual performance appraisals: Because no one deserves to be made to wait 365 days to be appraised or promoted for their efforts

Unlimited vacation policy: Act in the best interest of you and the team. We trust you with the decisions you make in regards to the time-off days.

Physical & Mental wellness support: Our corporate partnership with Cult.Fit team enables us to provide sponsored as well as subsidised service subscriptions. ‍ ️

Health cover for you and the family: And we mean not just your partner and kids, but also your parents.

Learning budget: To enable you with the right resources to grow better and share your learnings with the community.

Meals & munchies: Teams that eat together, stay together!