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POSITION : Sales Officer
REPORTING RELATIONSHIP
REPORTING TO: Assistant Manager / Deputy Manager Sales
REPORTED BY : None
JOB DESCRIPTION
- Market Mapping
- To understand the business and analyze the market by collecting the basic information.
- To map the market to understand the territory population, number of retailers, brand presence, product awareness and competitor’s presence.
- Primary and Secondary Sales.
- To look after the primary and secondary sales and increase the penetration in the market.
- To insure the achievement of sales targets.
- To insure extensive coverage by travelling in the allotted area.
- To personally visit the retailers and distributors & handle the distribution effectively.
- Distribution System
- To identify the high potential distributors by analyzing the financial stability, market reputation, market coverage and infrastructure.
- To Co-ordinate distribution arrangement and facilitate more number of rotations through distributors.
- To ensure prompt execution of orders booked from each distributor.
- To help distributors to liquidate stock up articles/ size.
- To convey distributor’s order to sales manager.
- Merchandising
- To ensure display of new samples and convey the prices to new distributers & retailers.
- To ensure visibility of product placed at retailer counters.
- Market Intelligence
- To understand competitor’s sales strategy.
- To inform competitors activities to management immediately.
- To collect the market feedback about the competitor’s products and convey the same to sales managers.
- Business Development
- To understand the untapped market and analyze the market segment.
- To increase the retail base in order to cover the gap in the market.
- Reporting
- To prepare Daily Sales Report and submit the market information on daily basis.
- Customers Grievance.
- To collect the customer Grievance and discuss with the concerned Head
Signature of the Candidate
