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Years Of Experience
7 – 12 years
Location
Mumbai;Bangalore;Trivandrum
Designation
Marketing Lead – IT Healthcare
Job Description
:
Responsibilities:
Lead the HCLS Marketing.
Work directly with the head of Healthcare and other senior stakeholders to craft a plan and execute activities aligned to the objectives of the business unit.
Effectively collaborate cross-functionally to drive programs forward and achieve aligned goals.
Execute marketing programs designed to meet sales objectives that help to drive awareness, education, customer adoption, and pipeline acceleration for the HCLS industry.
Translate program goals into marketing strategy and take an active role in contributing to the overarching business plan. Examples include webinars, blogs, email campaigns, media buying, virtual events, social media, web design and maintenance, video, SEO, and public relations.
Dive Deep into results, thoroughly understand inputs and outputs, and provide data-driven recommendations to improve tactics for optimal ROI.
Work with cross-functional internal stakeholders, to understand the business & marketing requirements.
Ownership of all the marketing materials that are distributed to customers, including newsletters, emails, brochures, website content, whitepapers, webinars, and social media posts.
Collaborate with design teams/agencies to create marketing materials such as videos, white papers, brochures, and case studies.
Develop content brief for blogs and email campaigns.
Work closely with the Digital Marketing team to plan a marketing campaign calendar and execute it.
Nurture leads through an optimal marketing communication mix.
Track the performance of all marketing campaigns and collaterals.
Maintaining website content and analyzing web and social stats.
Work closely with Google Cloud, AWS, Nvidia, Looker, and other channel partners to draft and execute marketing programs specific to a vertical.
Requirement::
Experience in Healthcare and Life Sciences IT marketing is preferred.
Good knowledge of North America Healthcare and Life Sciences preferred.
Understanding of Inbound Marketing tactics.
Ability to plan, organize and prioritize multiple projects, often requiring rapid turnaround.
Comfort working in a global environment with different cultures and work styles.
Proven experience finding creative ways to do more with less, and a track record of staying on budget.
Experience working in a fast-paced and highly cross-functional organization.
Competence in dealing with the technical subject matter.
Excellent communication and proofreading skills.
Ability to be creative, flexible, and innovative.
Ability to think and react in a high-energy, fast-paced environment.
Good organizational skills include prioritizing, scheduling, time management, and meeting deadlines.
Able to work in a diverse team.
No. of Open Positions
:
1
Skills Required
:
Marketing,Domain Exposure,IT Marketing,Tools & Technologies,Team Management,
