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Job Title : Social Media Marketing ( SMM)/ OS/16
Role :
Social Media Marketing (SMM)
Experience : 1-2 Years
Location : Bangalore
Description :
Social Media Marketing ( SMM)
Candidate must have extensive social media network sites experience. He should be an active participant in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world. The candidate must be able to think strategically, but be willing and able to roll up his sleeves to help implement the programs.
Responsibilities
Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all XYZ brands and Implement and manage social media programs .
Experiment with new and alternative ways to leverage social media activities (“marketing R&D”) Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at XYZ .
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
Measure the impact of social media on the overall marketing efforts .
Experience – the ideal candidate will have experience in the following areas:
Social media tools and techniques
Marketing (traditional, new media, guerrilla and ‘word of mouth’)
Strategy
Product marketing
Press and analyst relations
Business development
Technology
Operations
Sales
Financial and quantitative analysis
Project management
Attributes – the key attributes for this position include.
Creativity
Willingness to experiment
Ability to deal with uncertainty
Ability to contribute individually, and lead, manage or participate in cross-functional teams Doggedness and determination
Ability to synthesize large amounts of data into actionable information
Excellent writing skills and a willingness to use them
Excellent verbal communication skills
Persuasiveness
Ability to create great working relationships with all levels within the company and across multiple disciplines
Sense of humor
