Handling the overall marketing campaigns on channels (Email, Web push, Sms and
Push Notifications) & promotions of the company.
Responsible for customer acquisition & retention from ATL & Owned (CRM) channels.
Developing and managing the retention segments/acquisition strategy basis on customer lifetime values, retention/churn levels and average revenue per player & creating Push, In-App, SMS, and Email strategy via CRM tools to optimize key performance.
Consumer lifecycle management Improving & increasing Business Metrics (DAUs, Carts, Acquisition, Retention, Order frequency, GMV) using various marketing channel like in-app promotions, push notification, SMS & e-mailers.
Understanding user interest & behavior pattern and optimizing product & content promotion strategy around it to increase in-app purchases. Handling communication and execution of CRM activities for app leading to 27% bookings (MoM).
Quarterly growth planners to increase engagement of existing customers on the App.
Responsible for planning, execution & performance evaluation of all in-app merchandising activities.
Plan and run different A/B experiments to optimize product’s performance.
Monitoring key data matrices along with analyzing data from all different touch points on the app for optimizing product performance and content promotion strategy.
Responsible for identifying growth initiatives by analyzing user behavior, competitor products and new market trends.
Optimizing cost by allotting offers & Cashback on the probability score.
Cross functional coordination for offer configuration & go to market.
Closely work with Business analysts, Tech team, Designer to plan and execute campaigns.
2+ years of core experience in handling CRM, Campaign Management via CRM tools in app-based ecosystem
Analytically strong, needs to be data driven, knack for experimentation and knowledge of experiment setups (test/control, A/Bs etc.) a must have
Strong project/program management skills, ability to juggle multiple work streams, extremely strong in execution as this role will involve overseeing significant execution
Must be experienced with App CRM platforms: CleverTap/Moengage (preferred)