Ormco Hiring for Digital Marketing Specialist at Kolkata, West Bengal Full Time

Ormco, headquartered in Brea, CA, is a global leader and innovator of orthodontic products and solutions designed to enhance the lives of our customers and their patients. For nearly 60 years, Ormco has partnered with the global orthodontic community to help create over 20 million smiles in over 130 countries. Our distinguished products range from twin brackets (Symetri™ Clear, Titanium Orthos™ and Mini Diamond™) to pioneering the self-ligating appliances with the Damon™ System (including Damon™ Q2 and Damon™ Clear 2). Our latest Spark™ Clear Aligner System is designed to meet the needs of the orthodontist with the TruGEN™ material and 3D Approver software, making a more comfortable and aesthetically pleasing aligner experience for patients. From personalized service to professional education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information about Ormco, visit www.ormco.com

Job Description:
Plans and executes marketing initiatives including search, email marketing, social and online advertising campaigns, as well as collaborating with interactive team on website development to insure SEO optimization. Makes recommendations regarding emerging digital and new technologies, and identifies strategic partners.

Job Requirements:
For our rapidly growing India & South Asia business, we are looking for a smart and savvy digital marketing professional to dial up our presence in the digital world and help us connect with clinicians, build awareness and drive growth.

Responsibilities

– Drive online user engagement and retail awareness

– Build B2C and B2B brand visibility through SEO / PPC and social media

– Generate and manage B2B leads from digital marketing campaigns

– Build and manage digital assets / websites (nobelsmile.in & damonsmile.in) to promote retail engagement

Graduate / Post-graduate with – 3 – 5 years of digital marketing experience

Formal training / certification digital marketing techniques preferred

Demonstrated track-record of driving growth / user engagement through social media campaigns

Experience in SEO / PPC and Digital campaign management with (FB / IG)

B2B Healthcare marketing experience preferred, not mandatory

Experience driving SQL & MQL growth through omni-channel campaigns would be highly valued

Operating Company:
Ormco

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista’s internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

About Envista

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.