Roles & Responsibilities:
Involved in launching, maintaining and optimizing advertising campaigns.
Work closely with the regional teams to create a digital strategy to increase store footfalls. (Anniversary/Store Openings & Events etc.)
Manage end-to-end campaign management including tracking, reporting and remarketing.
Optimize accounts to increase Click-Through-Rate percentage, ROI, ROAS, RUI, and generate reports on weekly/daily basis that helps the advertiser get an overview of the account’s performance.
Forecasting revenue, spend, and traffic for verticals using platform tools and market research
Monitor campaign results, analyse key metrics, and track conversion rates.
Create Digital performance reports and insights on an ongoing basis to optimize campaigns on a real time basis to increase effectiveness.
Competition analysis, MIS and reporting – Regularly monitor activities by competitors on social media, comparing the brand’s content strategy and identify gaps, opportunities and key actionable for the brand.
Create competitive tracker to track competition digital performance, highlight emerging trends in the OEM space and discover growth opportunities.
Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly.
Expectations from the Candidate:
2-4 years of working experience with minimum of 2 years of experience in performance marketing
Tech enthusiast with a Marketing pedigree and Analytical, Problem Solver & Strategic thinker
Ability to communicate with potential partners in a friendly and professional manner
Strong understanding of the OnePlus brand and message across key markets.
Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
Excellent skills with Microsoft Office products, specifically Excel and PowerPoint
Strong understanding of Lifestyle Products marketing with enthusiasm about Tech Products like Audio, Wearables and other connected ecosystem Products will be a plus.
Ability to embrace change and shift gears in a dynamic environment with rapidly changing priorities
Humility & a positive approach at the workplace; someone who is eager to learn & believes in winning with the team