Location: Mumbai / Delhi / Bangalore
A LITTLE BIT ABOUT THE ROLE:
This role is for B2B Marketing. Google Cloud works with customers/prospects (Digital Natives, Startups, Traditional Orgs, Conglomerates, SMB organizations), partners, personas (Csuite, ITDMs, Developers & IT Practitioners) to build mindshare and source demand for Google Cloud Platform [GCP] and Google Workspace [GWS]. Our singular goal is to source demand measured as pipeline generated in US$ and qualified sales opportunities [QSOs] against investments made [RoI]
This role requires the candidate to work closely with multiple teams & stakeholders (internal, external, agencies, vendors, partners)to conceptualize and build plans, plot and track execution, monitor investments, and ensure delivery against goals through successful tagging of campaigns in internal CRM systems.
The role relies on the ability of the candidate to manage vendor relationships, be adept at planning and execution of marketing activities [F2F events, social / digital campaigns, virtual events, customer references, nurture programs, customer engagements], and drive operational excellence, with zero tolerance for non-compliance and the highest regard for credibility and details.
Currently the candidate will be required to work remotely from home and come to office on a need-basis. Should this change in the future, as per Google’s policies, the candidate needs to be comfortable coming to office as needed.
WHAT YOU WILL BE DOING
(Role Responsibilities):
Manage programs/ marketing campaigns and help plan and execute the marketing activities
Develop and land persona based approach targeted at CXOs/ITDMs and the Developer ecosystem
Support & execute the country marketing plans in alignment with country GTM
Interlock plans with target accounts, personas, vendors, activities, content and speakers
Track and monitor plans, investments, pipeline, QSOs, campaign metrics, campaign closure
Ensure adherence to Google Cloud brand guidelines across all efforts
Contribute to ad-hoc requests such as PR and customer references as needed
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE (Required Soft & hard skills)
In terms of hard skills, the candidate needs to have solid experience in conceptualizing and driving marketing activities as mentioned above, as well as be very comfortable with data analysis and building reports in Google Sheets, Google Docs, Google Slides.
We’re looking for someone who can drive accountability with strong self-motivated operational excellence and the highest levels of integrity and eye for details.
In terms of soft skills, the candidate will need to be adept in managing a range of marketing activities with varied levels of capabilities, multiple stakeholders, as well as be an effective communicator in written and spoken form. She/he will be required to evaluate and work with a spectrum of vendors, helping our internal marketing team to make informed decisions. She/he will need to be a quick learner
Experience in B2B marketing, tech industry exposure and hands-on marketing experience is a must; experience to cloud technologies is an advantage
She/he must live by Google Cloud’s values of respecting the opportunity, respecting the user and respecting each other
Minimum Qualifications:
BA/BE/MBA marketing with minimum 4-5 years of relevant experience
Some enterprise marketing and multi-channel marketing experience
Preferred Qualifications:
Some agency experience is preferred
Agency and Client-side experience
A LITTLE BIT ABOUT US:
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever’s brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.
We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.