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Job Title: Marketing Specialist – Marketing Communications Executive
Location: Gurgaon, India
WHAT YOU WILL BE DOING:
Marketing communications strategic planning:
Overall calendar: Develop content calendar (push notifications, email, in-app, offers) on a monthly basis, including managing a process to intake suggestions from internal stakeholders while developing the calendar
Marketing communication execution:
Creative writing: Take a lead in writing the strings for communicating the desired objectives to the target audiences. Work with relevant stakeholders to finalize the strings, and creative agencies for image assets/ language translations etc. (if needed)
Campaign execution: Support existing team and end-to-end process in deployment for push notifications (and other channels as needed) including QA testing, target audience selection, and scheduling final communication pushes. Based on the nature of the campaign, cross functional collaboration will be expected across multiple teams in google (e.g. product, engineering, UX, analytics etc.)
Offers & promotions: Take the lead in developing creative assets for offers and promotions, coordinate with cross-functional partners for approval, execution, and reporting on the performance offers and promotions.
Marketing communication reporting/ performance monitoring:
Report back on performance, including click-through rates, down-funnel metrics impact. Work with analytics team on developing best platform for reporting
Continuous improvement
Develop and execute improvement ideas to improve the efficiency of multiple marketing channels based on learnings from earlier campaigns
Minimum Qualifications:
BA/BS degree (In lieu of degree, 4 years of relevant work experience).
3+ year of always-on digital marketing / campaign management experience.
Previous experience in CRM, email marketing, and marketing campaign management experience.
Proficient in written and verbal communications.
Preferred Qualifications:
Copywriting and/or creative writing experience for digital content in various formats, in both English.
Proven ability to balance multiple priorities and strong attention to detail.
Previous experience in working with creative / marketing agencies
Previous experience on using SQL for growth and marketing analytics
A LITTLE BIT ABOUT US:
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever’s brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.
We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.
