Job description
1. Plan and execute the integrated digital marketing calendar with a focus on the delivery of all the social media/online marketing activities
2. Craft & execute brand engagement opportunities online in liaison with the overall marketing activation for the period. Stay up to date and informed on social media tools, strategies, and best practices
3. Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
4. Create and implement digital campaigns across multiple platforms to increase the brand presence, with the right target audience.
5. Clearly measure the effectiveness of the campaigns as per the brand funnel and ensure improvements in consideration and eventual consideration 6. Provide analytics & reporting on all marketing campaigns- ROAS Analysis, Clicks, Conversions, and other funnel metrics. 7. Prepare & implement action plans to improve key metrics. Bring in new marketing initiatives – content & pull strategies
8. Analyze customer behavior and efficacy of our marketing campaigns. Measure & quantify the impact of marketing campaigns and recommend action items accordingly
9. Promote the brand website (organic & inorganic), manage & refresh the content periodically and drive high user engagement on the site
10. Continuously monitor the performance of our social channels and make changes as required
11. Prepare high-impact reports on a weekly/monthly basis and for the marketing activities Competencies: -Online marketing channels (SEM, SEO, Social media marketing, retargeting, programmatic advertising, etc.)
– Data Analytics – Experience in handling large campaign planning, optimization for both performance and brand impact. Preference from product space background, with an inclination towards luxury brands
– Proficient in web Analytics (usage of Google Analytics, Omniture, etc.) -MS Office (mainly Excel and PPT)
Job Types: Full-time, Internship
Salary: ₹5,000.00 per month
Schedule:
Education:
Work Remotely:
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