NuCash Hiring for Head of Marketing/CommunicationFull-Time at Remote Full Time

NuCash

4 – 4 Years INR 6 – 8 LPA Remote

Job Description

We are looking for a very high-energy Marketing leader who wants to build a strong marketing brand and voice for NuCash and take the world by storm. You should be visionary while also being able to roll up your sleeves and start executing. You don’t need to have done this before but show us vision and ability to execute your vision and this job is yours.

We measure the seniority of a person not by the number of years of experience but by what value they bring to the company. You will play a very critical role in the success of NuCash. With big risk comes big rewards, and the rewards are not just going to be in form of the value of your equity but also the wealth of knowledge that you acquire as a part of this journey. If you have the drive to contribute and build an early-stage startup, NuCash is the place for you.

Role:
Head of Marketing/Communication

Location:
Remote

Work Exp.:
4-4 Years

Job Type:
Full Time

Salary:
INR 6-8 LPA

Equity:
0.1% – 0.5%

Requirements

You will do it on a regular basis:
Understand the current business goals of the company and subsequently devise marketing strategies keeping in mind relevant and pertinent trends in the digital marketing industry. Implement and manage overall marketing strategy, communication, budget allocation and ROI from different marketing channels.

Developing and implementing effective search engine optimization (SEO) /SEM strategies. – Scale content, paid, affiliate, database, offline marketing channels in line with business goals.

Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Have experience working with different teams to ensure marketing initiatives are in line with the company’s short-term and long-term strategy.

Develop and execute monthly, quarterly and annual marketing plans and strategy Strengthen different marketing channels like Paid, offline and affiliate to achieve business goals

Set, monitor, and report the team goals. Manage and direct the social media team, creatives team, performance marketing team, SEO team, PR, and brand campaigns.

Regularly analyze the user data to optimize our marketing efforts.

Plan and lead marketing campaigns on Facebook, Instagram, Google properties, YouTube, Twitter and LinkedIn

Analyze customer behavior and determine customer personas, to understand the gaps in our communication.

Ensure our brand message is strong and consistent across all channels and marketing efforts (like social media, web pages, and advertisements)

Identify opportunities to reach new market segments and expand market share and monitor competition (acquisitions, pricing changes, and new products and features).

To be successful in your role, you must have:
4+ years of hands on experience in a marketing roles preferably in an early stage fintech startup

An MBA from one of the top B schools will definitely make you one of our top candidates

Should have a solid knowledge of website analytics software and keyword tools (Google Analytics, Net Insight, Omniture, WebTrends)

Having experience with growth hackings tools such as Optimizely for A/B Testing, Mailchimp for email marketing campaigns, HubSpot for CRM, sales, and marketing purposes.

Excellent understanding and exposure to creatives, copywriting & decoding customer behavior.

Excellent communication, analytical, and Leadership skills with the ability to set and prioritize them

About Company / Benefits

NuCash is a growing early-stage Fintech started with the vision to make finance simple and friendly for modern students. Our one-stop super-app will empower and guide students in understanding and managing their financial needs better. We are building a comprehensive digital financial ecosystem to serve the banking, investment, and short-term lending needs of Gen-Z.

NuCash – your Nu-BFF (Best Financial Friend) For more information, please visit us at https://nucash.money/

You’ll get:
You will define the language and tone of the newest Made in India fintech startup

Fully remote role

Flexible schedule

Competitive Salary

Stock options

Unlimited PTO