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Education/Experience:
Bachelor’s degree any graduate.
3 to 10 years of relevant experience is must.
Bachelor’s degree any graduate.
3 to 10 years of relevant experience is must.
Responsibilities:
Develop optimization strategies that increase the company’s website search engine results rankings.
Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising, when conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI.
Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement.
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance.
Drive targeted traffic to a website by community building.
Use social media to distribute content and encourage more external sites to link to your content – giving you more authority.
Develop and integrate content marketing strategies.
Monitor the algorithms set by the search engines to keep up to date with changes.
Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content.
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences.
Work with editorial and marketing teams to drive SEO in content creation and content marketing.
Determine measurable goals that demonstrate improvement in marketing efforts.
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance.
Support in writing compelling and high-quality website content, including blog posts and page descriptions to improve website search results.
Support the web development team in programming in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors – this may involve working on video and PDFs.
Job Categories:
Development
Job Locations: Pune
